San Francisco, CA, August 14, 2013 --(PR.com
)-- Great news for button-up shirt fans: due to the overwhelming demand for its first collection, Androgyny will officially launch its new collection this week. With a sea-inspired palette, the navy, green, and sand tones of these five fresh styles promise to keep customers both cool and classy through the last weeks of summer.
From the Kelp Madras to the Charcoal Light Oxford, all of Androgyny’s new looks feature its unique Signature Fit, combining a more relaxed cut with details specifically tailored to the needs of a female audience. Comfortable yet flattering, these shirts blur the lines traditionally drawn between menswear and womenswear.
Androgyny’s shirts are the product of CEO Melissa Millan, a former investment banker and Levi’s employee who for years had trouble finding clothes that not only fit her body and androgynous fashion tastes, but also allowed her to feel comfortable and confident. Along with her Signature Line, the new collection is designed for the huge community of women out there who, like Millan, dislike the overly feminine styles of most women’s shirts. On their hunt for the perfect shirt, Millan explains, these women often shop in men’s departments—only to be frustrated by what they find there as well.
“Male button-ups better fit these women’s style, but they often don’t fit their bodies,” Millan said. “So we combined the best of both worlds—we took the clean, simple lines often associated with menswear and matched them with a fit that’s more subtle and relaxed than the often constricting, form-fitting style of womenswear.”
She adds, “We’re not necessarily trying to make menswear for women, or to create clothing that is specifically labeled as androgynous clothing, but we want to embrace the fact that all kinds of women already do look in the mens’ section from time to time. Whether they themselves identify as having an androgynous style, or are just wanting to find something as comfortable as their brother’s favorite shirt, women are already shopping in the mens’ department, and we want to create a better solution for them.”
Androgyny shirts feature a strong attention to detail, with contrasting trims, unexpected pops of color and contrast in all the right places, and a uniquely versatile length that allows them to be tucked in for the workplace or out for a night on the town. The front buttons are also strategically positioned to minimize gaping and pulling around what Androgyny deems the “boob button.”
Furthermore, Androgyny shirts include an empowering twist: an insistence on putting the front buttons on the right side. The reason why the front buttons on mens’ and womens’ button down shirts are on different sides stems from the Victorian era, Millan explains: men dressed themselves then, but women were dressed by servants, and the buttons were placed on the opposite side to make it easier for the maids to fasten the buttons. “This symbol is no longer relevant,” Millan said. “It’s time we update our clothing to reflect modern times.” And there’s another plus to this new style, too: “With the way cleaners charge more for female shirts, having your buttons on the right side will save you a couple of bucks the next time you visit your neighborhood cleaners!”
Androgyny is a new apparel brand focused on blurring the traditional gender divides in fashion by re-tooling clothing traditionally defined as “menswear” to serve a wider demographic. Its mission is not only to recognize and serve tradition-defying female bodies, but also to provide a shared space where such personalities, shapes, and styles can be reflection, and where the stories can be exchanged. Androgyny’s shirts are handcrafted locally in San Francisco, in small, limited-edition batches to ensure a uniqueness to each product and to reflect the individuality of its customers. Learn more at www.wearandrogyny.com