The Business of Spine (TBOS) Announces Two New Webinars for the Spinal Implant Representative

These TBOS Webinars are exclusively for the Spinal Implant Representative and are designed to provide insights and strategies that could be the tipping point to success.

Mineola, NY, August 25, 2013 --( The Business of Spine (TBOS) announced today it is planning two webinars aimed directly at the spinal implant representative.

TBOS has a successful track record of meeting the needs of the spinal implant representative in terms of providing education designed to help them relate better to their clients and ultimately increase their sales.

“As a medical industry sales representative, I feel that attending The Business of Spine seminars is one of the very few things I can do to better understand my surgeon client's business. I am definitely a better, more knowledgeable sales rep because of it. I think that even being willing to take the time and spend the money to attend a session like the ones offered by The Business of Spine demonstrates a level of commitment to my surgeons that other sales reps just aren't even considering. My industry is more competitive every day. These seminars are making me a better teammate for the surgeons I service,” said Liz Peters Young, Stryker Spine.

The webinars consist of a 45 minutes presentation by Barbara Cataletto, known within the industry for her keen insight into the spinal implant device industry, followed by a 15 minute Q&A.

Reimbursement Hurdles for New Technologies: new designs and approaches equal an increased challenged in coverage will be held Wednesday, September 11th at 12:30 EST.

Marketing Material Matter: Know the impact on product develop and the impact of marketing language will be held Wednesday, September 18th at 12:30 EST.

“There is a comfort level in dealing with people who have an understanding of your business and how and why it works. These webinars will give the spinal implant representatives insight into the physician and hospital mindset that often takes years of practical experience to develop. It could be the tipping point to their success,” said Barbara Cataletto, President and CEO of Business Dynamics RCM.

To purchase these webinars, please visit their website and create an account. All webinars as listed under Live Workshops/Live Webinars. To register, select buy and provide the required information.

For more information about The Business of Spine, please visit their website at or call The Business of Spine at 888 337 8220. TBOS provides educational and consulting services to the entire spinal industry and offers a myriad of services and educational tools to assist the spine professional. The Business of Spine is an affiliate of Business Dynamics RCM, the nation’s leading revenue cycle management firm. For information on Business Dynamics RCM please visit their website at
The Business of Spine
Stephanie Carlino
516 294 4118 ext 1595
516 510 0068 cell phone