Captive Marketing Brings Audio Messaging Service to 11Giraffes® Business Media Platform

Charlotte, NC, September 06, 2013 --( 11Giraffes and Captive Marketing have established a strategic partnership enabling 11Giraffes dealers to source audio messaging services through Captive Marketing. These messages may then be scheduled, delivered and presented for commercial in-store and on-hold applications via the 11Giraffes digital media platform. Additionally, 11Giraffes business media platform will be introduced to Captive Marketing resellers for fulfillment of in-store and on-hold audio and digital signage applications to their clients.

Through the aggregation of new content partners, and the flexibility of its software as a service platform, 11Giraffes provides a simple and scalable one-stop solution for digital signage, in-store and on-hold music and messaging applications. Captive Marketing’s end-to-end service for in-store and on-hold message creation brings a new content offering to dealers who may not have previously been able to sell audio messaging services on the 11Giraffes business media platform.

“We are seeing continuing demand and growth for messaging on-hold and customized voice productions from clients who are savvy and want to stand apart from their competition. Thus, a relationship with 11Giraffes to expand our voice audio productions service made good business sense,” said Jeff Grund, Captive Marketing Executive Vice President of Corporate Relations.

“This relationship leverages both organizations’ services to benefit our dealer network, and their clients, in a very collaborative way. 11Giraffes is proud to partner with Captive Media in this significant endeavor,” said Jim Marascio, 11Giraffes Chief Technology Officer and Vice President of Operations. “We welcome Captive Marketing to our growing content partner list and look forward to introducing the 11Giraffes platform to their resellers and clients.”

About 11Giraffes
Headquartered in Charlotte, NC, 11Giraffes provides a scalable, affordable, and innovative software as a service digital media platform, inclusive of signage and in-store music and audio messaging solutions. The company’s software and hardware products are distributed through a large North American dealer network who place these services in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, consumer financial, medical offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and aid companies in communicating with their customers. Additional information about 11Giraffes may be found at

About Captive Marketing
Captive Marketing is a leading, innovative provider of messaging on-hold. Our custom voice productions are crafted with your company's brand image in mind. We offer straightforward, affordable and easy-to-use delivery systems including our web update option. This self-managed service allows our mp3 customers to easily update content in minutes, and communicate marketing/advertising messages locally, regionally or across an entire brand portfolio. For more information on Captive Marketing, visit
Jim Marascio