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"Avoiding #FAIL" Book Serves as Executive Guide to Enterprise Social Risk


Enterprise social risk book features over 100 cases to help executives understand and mitigate growing social threats.

Conshohocken, PA, September 09, 2013 --(PR.com)-- ListenLogic, a pioneer in advanced social intelligence and threat detection for leading corporations, has just released the book "Avoiding #FAIL: Mitigating Risk, Managing Threats and Protecting the Corporation in the Age of Social" (hardback, 229 pgs, Ascendigm Press, $24.95), the industry’s first comprehensive executive guide to understanding, managing and mitigating the ever-growing social dimension of enterprise risk.

Featured in publications like The Wall Street Journal’s Risk & Compliance Journal, Business Insider and Inside Counsel, "Avoiding #FAIL" was written by a consortium of enterprise risk and social intelligence experts in the academic and professional fields. It serves as executive guide, exploring enterprise social risk with analysis and insight from over 100 case studies on brands like Apple, ESPN, Honda, Google, Johnson & Johnson, LinkedIn, McDonald’s, Microsoft, Starbucks, Target and Verizon, to name just a few. The book provides deep understanding of how companies can implement advanced enterprise social threat detection to effectively protect their business, reputation, employees, facilities and technology.

The book is a follow-up to the popular "Social Business Intelligence: Reducing Risk, Building Brands & Driving Growth with Social Media" (hardback, 191 pgs, Ascendigm Press, $24.95), the first comprehensive executive guide to implementing a social business intelligence across an organization used by corporation spanning a variety of industries.

A limited number of complimentary copies of Avoiding #FAIL are reserved for qualified professionals in Corporate Communications, Risk, Legal, Finance, Government and Public Affairs and other corporate risk-related disciplines. If you’re interested in receiving a copy of the book please visit ListenLogic.com/risk/enterprise-social-risk-book/

About ListenLogic
ListenLogic is a pioneer of advanced social intelligence and threat detection delivering insight and protection to the world’s leading corporations. ListenLogic uses revolutionary streaming big data processing and advanced complex concept modeling to deliver deep, actionable, real-time insight and detection to grow and protect businesses. ListenLogic’s Social Business Intelligence Command Center is among the largest and most sophisticated in the world, delivering immediate detection of corporate threats that emerge across the open social universe, including protests, lawsuits, boycotts, brandjackings, extortion attempts, sabotage, and data breaches, among a myriad of other reputation risks. To learn more about ListenLogic visit ListenLogic.com
Contact Information
ListenLogic
Mark Harrington
215.283.6393
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ListenLogic.com

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