San Francisco, CA, September 11, 2007 --(PR.com
)-- Creative Touchpoint, LLC today announced the launch of Photo Marketing Tips, a free email newsletter offering marketing advice to photographers, reps and stock photo agencies. Photo Marketing Tips is the first newsletter dedicated to helping photographers and others in the photo industry market themselves and their work more effectively.
“The professional photography market is more competitive than ever. It’s not enough to produce great work, you also must market aggressively, consistently and effectively,“ said Jon Hornstein, founder and Principal of Creative Touchpoint, a marketing services firm for the photography industry. “Most photographers have very good marketing instincts but few have the time to become marketing experts. Photo Marketing Tips delivers a regular dose of marketing expertise tailored specifically for the photo industry.”
Photo Marketing Tips offers photographers and others in the photo industry practical advice for developing marketing strategies, executing them and tracking results. Topics covered in upcoming issues of Photo Marketing Tips include designing successful email campaigns, implementing a rating system for contacts and creating a marketing plan. The information is presented in a “how-to” format to make it easy to put the advice into action.
In addition to the main topic, each issue also includes a “Quick Tip,” a brief article offering advice that is simple to implement yet highly effective. Examples of upcoming Quick Tips include proper use of email signatures, creating taglines and registering similar-sounding domain names.
The premiere issue is being delivered to subscribers today. The newsletter is published on a monthly basis through the end of 2007 and will move to bi-weekly distribution beginning in 2008.
Photo Marketing Tips is available free of charge by registering at http://www.creativetouchpoint.com/subscribe. The current issue can be viewed at http://www.tips.creativetouchpoint.com.