Getrag Relaunches Corporate Website Using Responsive Design with e-Spirit’s CMS

FirstSpirit content management system simplifies editorial processes, optimizes user experience on mobile devices.

Boston, MA, September 11, 2013 --( Transmission manufacturer Getrag, the world's largest independent system supplier for passenger cars, has relaunched its website, using the FirstSpirit content management system and created in responsive Web design, which allows mobile devices to optimally display Getrag’s Web content. The FirstSpirit CMS from e-Spirit, a technology independent platform, has enabled Getrag to simplify its editorial processes and optimize its workflows for editors located at its offices around the world as well as target various regional markets.

The new website is initially available in English and German. The company’s Internet strategy initiated with the relaunch will be further expanded in the coming months with the integration of a Chinese language website along with the continued roll-out of the company's local microsites. To implement the project, Getrag turned to e-Spirit's Preferred Partner SF eBusiness, a full-service Web design agency, that handled the content and technical concept, responsive Web design development, programming and hosting, and support services such as editor training.

Targeting user groups with branded content and responsive design

The new Web design now enables Getrag to better target relevant user groups, end customers, suppliers, OEMs, public relations and corporate communications staff as well as job applicants. SF eBusiness analyzed the target groups and worked with Getrag to prepare the information architecture for the various groups for whom the branded content in the CMS will be generated and managed. During the selection process, FirstSpirit's user-friendliness was one of the many factors that stood out with Getrag. Company officials noted the corporate website can now be comfortably maintained at a lower cost and the content presented in a modern and innovative way, which was not possible with the previous system.

“Usability, flexibility and long-term use were the most important selection criteria, which is where FirstSpirit really won us over,” said Vera Münch, Corporate Communications Manager at Getrag. “This CMS is easy to use and can be scaled in any way with regard to the number of projects and output channels. With this system, we are now perfectly positioned to meet our current and future needs.”

The website’s responsive design in HTML5 allows the content to automatically adapt to any screen size, so users can view an optimized display of the entire website on any type of mobile device, such as smartphones and tablets.

Simple and efficient editorial processes

This new approach has also simplified the company's editorial processes. Getrag editors are now using FirstSpirit as the platform for all online activities where data sources, such as the media centers and databases, which include contacts, location data, events, press releases and job openings, are centrally linked. In order to best support the online recruiting process, the job applicant software management system d.vinci was integrated into the CMS.

FirstSpirit also makes it easier to maintain centralized as well as multilingual content. Content can be globally replaced once from a central location and the changes then take place throughout the entire website. Also, maintaining centralized company data, such as employee numbers, site information or key company figures is now much easier. Using regional targeting, Getrag additionally controls how its content is delivered to regional websites. To meet the specific needs of the Asian markets, some content is created especially for the company's Asian website users.

Following the relaunch of the corporate website, Getrag is next planning to redesign its intranet using FirstSpirit. It seeks benefits from having a uniform content platform for its websites and its employee portal through lower operating and maintenance costs, less training, efficient and time-saving business processes and reuse of content for different output channels.

“The result has triggered a high level of enthusiasm both internally and externally and creates a good foundation for further action,” said Münch. “We are already looking forward to upcoming projects with FirstSpirit and SF eBusiness.”
Sandra Hoegemann / Karena Friedrich
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