Tax Help Firm in Boca Raton, FL, Teams with SEO Marketing Professionals to Boost Web Presence

Boca Raton, FL, September 12, 2013 --(PR.com)-- For individual and business taxpayers in the Boca Raton area, it will soon be much easier to find the right tax resolution firm to assist with back taxes, IRS audits, tax settlements, and other tax issues. East Coast Tax Consulting Group, which is staffed with CPAs with more than 30 years of experience in the tax help industry, is working with the online marketing firm Prospect Genius to improve its Web visibility and accessibility. By taking steps to make its Web site faster and easier for prospective clients to locate, East Coast Tax Consulting Group hopes to better meet Boca Raton’s tax resolution services needs.

According to a 2012 survey conducted by the Pew Internet & American Life Project, on any given day some 59% of Americans visit an online search engine. Those search queries include people seeking information on local businesses, such as tax resolution firms. That’s why it’s so important for East Coast Tax Consulting Group to take steps to boost its search engine performance. In today’s digital age, many people will look to the Web before all other resources when deciding who to hire for tax assistance, and thus a Web site that is informative and accessible becomes a key marketing tool.

Prospect Genius uses a process known as search engine optimization (SEO) to help small business Web sites appear closer to the top of relevant search engine results pages. For East Coast Tax Consulting Group, that means working to ensure that Boca Raton–area queries to Google, Bing, and Yahoo! using keywords such as “back taxes,” “audit by the IRS,” and “tax penalties” lead the searcher to the company’s site. Once people visit East Coast Tax Consulting Group’s site, they can make an informed decision about who to hire for the tax help they need.

“Search engine optimization allows us to use Internet search engines to connect people needing a certain service with businesses offering that service,” explains Matt Gallo, a senior Web marketing strategist with Prospect Genius. “Our goal for East Coast Tax Consulting Group is for the business to be able to more effectively reach out to local taxpayers needing tax resolution services.”

East Coast Tax Consulting Group LLC provides tax assistance to individuals and business entities throughout the greater Boca Raton area. The company’s experienced CPAs can help with back taxes, tax settlements, and much more.