Peoria, AZ, September 12, 2013 --(PR.com
)-- Homeowners in and around Phoenix who need assistance with HVAC services will soon find it much easier to select the right company for the job. Through a new partnership with the online marketing firm Prospect Genius, local HVAC contractor Greenstar HVAC is working to improve its Web presence. The goal is to make Greenstar HVAC’s Web site easier to locate via an online search, shortening the time prospective customers have to spend seeking out a quality HVAC company in the Phoenix area.
In 2012, on any given day approximately 73% of Americans visited an online search engine, according to data collected by the Pew Internet & American Life Project. As the world grows ever more digital, that percentage will only increase. That’s why any small business marketing plan needs to include search engine performance boosting tactics, in addition to other Web advertising strategies. The higher a Web site’s search engine ranking, the closer it is likely to appear to the top of relevant search results pages, and the more likely it is that a searcher will click the link. Prospect Genius will assist Greenstar HVAC in becoming more prominent among Phoenix-area HVAC companies on the Web.
To accomplish this task, Prospect Genius will call on a technique known as search engine optimization, or SEO. SEO strategies help search engine algorithms view a site as extremely relevant for certain keyword queries, displaying it closer to the top of the page for those query results. For Greenstar HVAC, the goal is for searches on Google, Bing, and Yahoo! that use keywords such as “air conditioning service,” “furnace repair,” and “water heater installation” to lead the searcher to the company’s site.
“If a small business wants to become more competitive with other companies in its area offering similar services, a great way to do so is to use SEO to reach prospective customers online,” explains Matt Gallo, a senior Web marketing specialist at Prospect Genius. “We want to help Greenstar HVAC stand out among HVAC companies in Phoenix, so that the business can provide even better service to local residents.”
Greenstar HVAC offers an array of residential HVAC services, including heat pump, water heater, air conditioner, and furnace repair and installation. The business has been based in Phoenix since 2008.