Appliance Repair Service in Chattanooga, TN, Hires SEO Firm to Improve Online Accessibility

Chattanooga, TN, September 12, 2013 --(PR.com)-- Finding a nearby appliance repair service online should now be quicker and easier for Chattanooga-area residents as the result of a local marketing initiative. Launched by Ultimate Service Appliance & Electric, this online advertising campaign seeks to provide prospective customers with more direct access to the company's Web site and contact information. This will enable many Chattanooga-area homeowners to save time when searching online for professionals in fields like appliance repairs or electrical panel service.

As more and more consumers turn to the Internet to research products and services they're considering buying, small businesses are realizing the importance of being listed prominently on search engine results pages. According to survey results released by the Pew Research Center, approximately six out of ten adult Internet users in the U.S. rely on Web resources to help them make purchasing decisions. For businesses such as Ultimate Service Appliance & Electric, high visibility on search engine results pages can provide a competitive business advantage in the appliance repair marketplace that they wouldn't otherwise have.

SEO leader Prospect Genius, the search engine optimization firm conducting the marketing campaign, points out that search engine prominence is accomplished through planning, research, and targeted implementation. As spokesman Matt Gallo explains, "An effective SEO strategy involves a series of steps that demonstrates to search engines the relevance of a particular Web site, based on what people are actually searching for. In the case of Ultimate Service Appliance & Electric, that boils down to specific words local residents are typing into the search engines, such as 'appliance repairs,' 'electrical panel service,' and 'appliance installation'."

Ultimate Service Appliance & Electric is an appliance repair and installation service in Chattanooga. Established in 2010 to provide fast and affordable residential appliance repairs, this local, family-owned business also offers electrical services such as ceiling fan wiring.