Waxelene Seeks Crowdfunding Through Indiegogo to Bring Lip Tube to Market

The patented petroleum jelly alternative is turning to its friends and fans to fund its next product offering.

San Francisco, CA, September 18, 2013 --(PR.com)-- Waxelene®, the petroleum jelly alternative, today announced that it has launched a campaign on crowdfunding site Indiegogo to finance the production of the Waxelene Lip Tube. http://igg.me/at/waxelene-lip-tube/x/4155567

“This is the form factor that is requested most often,” said Todd Cooper, CEO of Waxelene. “Waxelene is really effective on dry lips and the Lip Tube will make it easier to carry around and apply. We’ve wanted to offer this for awhile, but a minimum production run is 100,000 and that takes capital. We’ve watched other companies raise money to execute on product ideas using crowdfunding and we thought – why not us? ”

Waxelene contributors will be the first to tote around the new Waxelene Lip Tube. The larger Waxelene flip tube is already a top seller in Whole Foods (production for that form factor was funded through Whole Foods’ Local Producer Loan Program) and there is a growing fan base of Waxelene users. The company is hopeful that Waxelene fans and friends will put their money where their lips are – and rally behind Waxelene’s Lip Tube campaign. Contribution levels start as low as $12 and includes four tubes fresh off the off the production line.

Waxelene has been tested and reviewed by skin care professionals and consumers alike. Read testimonials here: https://waxelene.com/testimonials and reviews here: https://waxelene.com/reviews.

Waxelene is not just a replacement for petroleum-based products. It is a major improvement because it is noticeably more effective. Waxelene’s ingredients, vitamin E oil, beeswax, organic rosemary oil, and organic soy oil, are delicately balanced to synergistically care for your skin. These all-natural ingredients are combined using a patented aeration process to create this amazing texture that won’t clog pores. Knowing that it is made in the USA with sustainable ingredients makes consumers feel good about using it every day from their head to their toes.

Waxelene is available in over 9000 stores across all 50 states and Canada. Visit the Waxelene website and type in your zip code on the Retail Locations page to find the location nearest you. https://waxelene.com/retail_locations

About Waxelene
Waxelene is the eco-friendly alternative to petroleum jelly. It has the same protective, waterproofing, moisturizing and soothing properties that doctors love, but contains no petroleum or hydrogenated oils. Waxelene’s ingredients include natural beeswax and oils like vitamin E and organic rosemary which soak in and nurture skin cells. Waxelene’s patented aeration process gives it a silky smooth texture that won’t clog pores. Committed to the environment and healthy living, the makers of Waxelene endeavor to become more sustainable every day. From using natural and organic ingredients, to packaging in recyclable jars and tubes, to implementing energy-efficient practices, Waxelene is striving to do its part to prepare for a petroleum-free future. www.waxelene.com
Todd Cooper
Media Contact:
Cynthia Guiang
CG Communications