Launches Premium Brands Offering This Autumn

Successful fashion e-tailer, continues to boost its fashion credentials this Autumn/Winter with an impressive portfolio of Premium designer brands and exclusive design collaborations with some of the industry’s best fashion designers.

London, United Kingdom, September 12, 2007 --( announced today the launch of its Premium Collection for autumn – a total of 40 brands.

Housed in its own section on the website, the Premium offering will include niche brands such as L.A. celebrity favourite T Bags, denim brand SIWY as recently sported by Kate Moss, alongside designer royalty Roberto Cavalli’s diffusion line, Just Cavalli and boutique brands including Manoush and Antik Batik. In addition, are very excited about having been chosen as one of the exclusive e-tail partners for the much hyped new clothing collection from the Miller sisters, Sienna & Savannah.

Their fab new label Twenty8Twelve, named after Sienna’s date of birth - 28th December – goes live on the website in mid September and features soft leather bomber jackets, delicate printed silk blouses and Sienna’s wardrobe staple, skinny denim jeans.

The crème de la crème of the Premium Collection is the direct collaboration with two of the UK’s most respected design labels – PPQ & Sara Berman.

Hot fashion label of the moment PPQ is first up with a 10 piece capsule collection comprising of re-issued iconic designs from the PPQ archives. Favourite label of London’s cool young things, the PPQ for collection will no doubt provide a rock edge with body con dresses in electric colours and sassy playsuits in soft silk.

Sara Berman has a slightly more grown-up feel as fashion staples are reworked with a quirky twist. A traditional wrap dress is given a fun update in shocking pink animal print; whilst a classically cut shift dress is made glam for evening with a jewel encrusted neckline. The Premium Collection launches on in mid Sept 2007.

“Premium @ adds yet another dimension to our ever expanding customer offer. We are an easily accessible online store with every level of fashion now available – from ASOS own label, to the best of high street, through to the new Premium collections.” - Nick Robertson, CEO,

Premium Brands Available From This Autumn:

American Retro
Antik Batik
Betsey Johnson
B Store
Disney Vintage Couture
dVb by Victoria Beckham
Eley Kishimoto
Johnny Lang
Just Cavalli
La Rok
Laura Lees Label
L’Austre Chose
Miu Miu
Opening Ceremony
Paul & Joe Sister
Rebecca Taylor
Rock & Republic
Twenty&Twelve by Sienna Miller
Sarah Berman for
Salvador Sapena
Scorah Pattullo
Serfontaine Made in California
Stella Forest
T Bags
Terry De Havilland
Wheels & Doll Baby
United Nude

Launched in 2000 by Nick Robertson, is firmly established as the UK’s leading online fashion store and authority on celebrity style. Specialising in fast fashion and celebrity style, offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. is the second most visited on-line clothing store in the UK attracting over 2 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, contact:

Sameera Hassan Press Office
Greater London House
Hampstead Road

0207 756 1026

Sameera Hassan
0207 756 1026