Houston, TX, September 21, 2013 --(PR.com
)-- For homeowners in and around Houston who need appliance repair to resolve issues with broken refrigerators, dishwashers, ovens, and more, help is on the way. Thanks to a new partnership with the online marketing firm Prospect Genius, locally owned appliance repair company AJ’s Appliance Service & Repair is taking steps to improve its Web site’s performance. The move should make AJ’s Appliance Service & Repair more visible and accessible to prospective customers querying search engines like Google, Bing, and Yahoo! for Houston-area appliance repair services.
According to studies posted by the Pew Internet & American Life Project, on any given day some 59% of American adult Internet users visit a search engine. Among the topics commonly researched on search engines are local businesses offering products or services needed. That’s why it’s so important for a small business like AJ’s Appliance Service & Repair to take search engine performance into consideration when creating an overall Web marketing plan. Without a Web site that is informative and easy to locate via a standard search, AJ’s Appliance Service & Repair might miss out on reaching people in Houston who need appliance repair services.
That’s where Prospect Genius comes in. Using a process known as search engine optimization (SEO), Prospect Genius will increase the chances that a Houston-area search engine query using terms like “refrigerator repair,” “oven repair,” and “washing machine repair” will lead to AJ’s Appliance Service & Repair’s site. SEO tactics can push small business Web sites closer to the top of relevant search engine results pages, making it more likely that the searcher will click the link to learn more.
“In today’s digital age, a small business has to take Web site performance into account in order to remain competitive in its industry and its area,” explains Matt Gallo, a Prospect Genius senior Internet marketing strategist. “Our goal is to help AJ’s Appliance Service & Repair more easily connect with local residents seeking appliance repairs, so that those people can get the help they need and the business can increase its customer base.”
AJ’s Appliance Service & Repair offers refrigerator repair, oven repair, dishwasher repair, and other residential appliance repairs in the greater Houston area. The company’s team of technicians has more than 25 years of experience in the industry.