London, United Kingdom, September 14, 2007 --(PR.com
)-- MoConDi Ltd. announced today that its Italian based service, MeYou (www.MeYou.com) (branded Passa Parola in Italy), has now reached more than 800,000 registered users. As Mocondi continues to flex its mobile muscle on a global scale, this viral marketing tool for mobile content distribution has successfully sold millions of mobile content products and has consistently seen exponential growth in the user base and the traffic generated through it.
According to BusinessWeek, social networking fans will drive mobile user-generated content revenues to nearly $6bn by 2012. Viral driven, user-generated revenues from social networking services, dating and content uploaded to third party sites will increase from $572m in 2007 to more than $5.7bn in 2012, analyst house Juniper Research predicts. Further, social networking is expected to bring in half of the $5.7bn total revenue by the end of the 2012 forecast period, according to Juniper.
“MeYou is now a proven viral marketing tool for the mobile industry and has shown itself to be scalable over a period of time. With the new features being implemented, I foresee this being extended to cover many elements of mobile marketing and the content sales process,” said Dr. David Bozward, Executive Vice President Retail Solutions.
With MeYou, users are rewarded for purchases and recommendations, which result in a purchase with credits. These can be redeemed through the application for further content. The application has access to over 5,000 pieces of content via the Mocondi content management and delivery platform. The client allows users to browse through the catalogue and either purchase or recommend relevant content.
The service has been live for more than one-year in-conjunction with the Italian operator Tre (H3G) and has become one of their major sales channels for games and other content over this period.
In the third quarter of 2007, the application will see a number of additional features that aim to further increase sales, which include:
• Send a gift
• Opt-in newsletters
• Content of the day
• Additional European languages
• Support for more than 400 handset types
• Support for third party content management solutions