New Fairfield, CT, October 10, 2013 --(PR.com
)-- For homeowners in and around Putnam County who need professional refrigerator repair, washer/dryer repair, and other appliance repair services, it will soon be significantly easier to locate the right company for the job. Through a new partnership with the local online marketing gurus at Prospect Genius, locally owned appliance repair company Econo Appliance Repair is taking steps to improve its Web presence. By making its Web site easier and faster to find, Econo Appliance Repair hopes to be able to better meet the local area’s appliance repair needs.
According to a September 2010 study posted by the Pew Internet & American Life Project, some 58% of Americans conduct online research related to local businesses before purchasing a product or service they need. That’s why it’s so important for a company like Econo Appliance Repair to ensure that its Web site is a prominent part of that research process. Maintaining a small business Web site that’s active, informative, and easy to locate via a search engine query is a key part of a successful overall marketing strategy.
Prospect Genius will work to incorporate industry- and location-specific keywords into Econo Appliance Repair’s Web site, part of a process known as search engine optimization. SEO tactics help Web sites become more relevant to search engines like Google, Yahoo!, and Bing for specific keywords. In Econo Appliance Repair’s case, Putnam County–area queries made with terms like “refrigerator repair,” “dishwasher repair,” and “oven repair” should now be more likely to lead to the company’s Web site.
“In today’s digital age, as more and more people rely on the Web for information about businesses offering products and services they require, it’s vital for a company like Econo Appliance Repair to take its Web site performance into account,” says Matt Gallo, an SEO specialist at Prospect Genius. “Our goal is to make sure that Econo Appliance Repair’s site is doing the best job it can do of marketing the business to prospective customers.”
Econo Appliance Repair’s experienced and knowledgeable appliance repair team has been in the industry for more than 20 years. The business offers an array of appliance repair services to homeowners throughout Putnam County and the surrounding area.