L7 Creative Builds and Launches “Blutech Lenses” Brand, Complete with Sleek New Website

San Diego, CA, October 29, 2013 --(PR.com)-- Eye Solutions Technologies first approached L7 Creative with a product in need of branding and market positioning. They had designed a leading-edge eyeglass lens, but found themselves in need of a brand and product awareness in an already saturated market dominated by big, recognizable names. The purpose of their technologically advanced lenses is to provide an eyeglass lens that filters out harmful UV and blue light from entering the eye, giving the wearer a safer, more crisp visual experience. With such an amazing product and mission, L7 Creative was honored to be chosen as the agency to create the new brand and lead it to market.

L7 Creative met the challenge by designing the Blutech Lenses brand, and all of the brands accompanying assets. L7 Creative developed a fully integrated marketing and brand strategy designed to hit various segments of the eye care industry. Infographics and visual icons were incorporated to create a clear and concise message while cutting through the relentless advertising and marketing noise of the marketplace.

In order to reach several different market segments, L7 Creative designed and implemented multiple consumer touch points for the brand, including web properties, packaging, print and digital applications and sales collateral. L7 Creative’s roll out strategy led to a wildly successful brand launch and subsequent awareness in the market that is now allowing them to compete in the space against established brands that previously dominated the specialty eyeglass lens market.

About L7 Creative
L7 Creative is a digital brand engagement agency that integrates technology with the creative process. Partnering with visionary companies to advance their marketing strategy for success in the evolving digital ecosystem, L7 Creative specializes in human digital interaction. Through focused research, careful analysis, and pure creativity, L7 Creative generates effective solutions to build brands and gain market share. With offices in San Diego and Boston, and an array of world-class talent, they have the capabilities to help you succeed in the brave new world of Digital Marketing. Turn to L7 Creative and your brand will never be the same.

Media Contact:
Michelle Comendul
L7 Creative
Michelle Comendul