Cheer Channel Debuts "Cheer Up" Lifestyle Show for Cheer Parents

New CCI original program expands audience base and show slate.

Austin, TX, October 10, 2013 --( Cheer Channel Inc. ( (CCI), the #1 online news and entertainment network for the spirit industry, announced today that it will launch its newest original program, Cheer Up, an "all about cheer" show geared toward parents of cheerleaders. Cheer Up is hosted by Chrishelle Ebner, author and creator of the Cheer Mama Drama blog and website. The series will have its season premiere on October 14, 2013 and will continue with bi-weekly episodes released on Mondays. Episodes can be viewed on the Cheer Channel Network ( YouTube channel, the CCI website, and the Cheer Mama Drama ( website.

The host of Cheer Up, Chrishelle Ebner, is a cheer mom herself with two daughters and a son cheering for Augusta Cheer Academy in Evans, Georgia. Ebner started her popular blog, Cheer Mama Drama as a creative outlet for her busy life as a cheer parent. "I've always wanted a broader platform to discuss issues that are important to cheer moms and dads, and I am very excited to become a part of the Cheer Channel Network," said Ebner.

Cheer Up will offer moms and dads of cheerleaders tips and advice and answer questions on how to survive the busy and often stressful cheer season. The series will also feature interviews with parents, coaches, and gym owners, and subjects will range from money saving tips, travel advice, parent-coach relationships, and much more. "Cheer Channel's mandate is to provide the spirit industry with relevant and interesting news and entertainment, and having Chrishelle host Cheer Up does just that. We are excited to be create content that can be helpful and entertaining to cheer parents," said Cindy Villarreal, CEO of CCI.

Initial sponsor for Cheer Up is Kalon Skincare, introducing their innovative and amazing products to the US and the spirit industry after being awarded "Top 100 Bestseller" and "#1 Hottest New Beauty Product" on Amazon. The Kalon Skincare Pocket Bee Venom Beauty Mask is being used by such celebrities as Princess Kate Middleton, and featured in Vogue Magazine. The Pocket Bee Venom was created by actress Anna Wilding in New Zealand and is made with pure, New Zealand bee venom. The Mask is being called "Natures Botox" and is rapidly becoming a top beauty product around the world.

For more information about Cheer Up, Cheer Channel, or Chrishelle Ebner, or for advertising and sponsorship opportunities, contact or visit

About Cheer Channel Inc.:

CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact or go to
Cheer Channel Inc
Kendra Rowland