Memphis, TN, October 19, 2013 --(PR.com
)-- Myndshift announced today that they've hired Rick Edwards as the agency's first Brand Strategist. The move formally consummates the recent strategic partnership deal between Myndshift and Rick's firm, Edwards Communications Group, to broaden the depth and breadth of services they offer new and existing clients.
In his new role as Brand Strategist, Rick will work to ensure that all Myndshift work effectively incorporates research, design, and medium to build and maintain consumer loyalty in its client's brands.
“Rick brings an extraordinary amount of brand-building experience to Myndshift. Both in terms of his experience in the general market and multicultural space, and in terms of his pharmaceutical background,” says agency Executive Creative Director, Jeffrey White. “As we grow and move forward, that expertise and leadership will be invaluable.”
Myndshift Advertising & Communications is an independent, creative-driven advertising and communications firm that creates strong‚ mutually beneficial relationships between our clients and their customers. We firmly believe that no matter where‚ how‚ or in what medium you deliver your message, it's most effective when you start with a simple‚ yet provocative idea. Myndshift clients include: Jones & Tuggle, CPAs; Wingstop; Smoothie King; AG Branding Factory; KIPP Memphis Collegiate Schools; ZayMat Distributors and Starbucks. For more information about Myndshift, visit www.myndshiftadv.com