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design[moves] is Launching a Small Business Section to Its Company Website

A design company in the New Jersey-New York area helps small businesses build their brand identity.

North Arlington, NJ, October 21, 2013 --( design[moves] is now offering even more affordable rates for its industry-tailored graphic design, web design, and printing services to small businesses that are looking to build their brand identity. Conveniently located in North Arlington, NJ, in close proximity to Newark, Harrison, Kearny, and Belleville, as well as a short train ride from New York City, design[moves] founder Larissa Castelluber and her team of creative professionals have a proven success rate of helping entrepreneurs build lasting brand identities.

The Small Business Association (SBA) says small businesses are driving the U.S. economy, yet their importance is often overlooked. However, according to Chief Economist for the Office of Advocacy Dr. Chad Moutray, no one may be able to ignore the importance of small businesses for long: it’s Main Street that provides employment to more than half of America’s workforce, not Wall Street. Research shows that 60-80% of these small businesses are where new jobs are being created, which is why the success of these small businesses is more important than ever.

Why is a small business’s brand so important? Because customer’s need to be able to describe the products or services a company is selling. A business may be small, but that doesn’t mean it can’t have a big personality. A brand needs to promise customers something in order to gain their trust and earn a company money. A small business is like a small fish in a large pond. Let’s be honest, it’s like a small fish in a vast ocean that spans the globe, and the only way it will be taken seriously is if it has the customer loyalty to compete.

design[moves] understands this and offers specialized branding with small businesses in mind. While small business owners think their business needs to grow before they can think about establishing their brand’s identity, design[moves] knows that the key to success lies in creating a brand for the present company and helping it grow as the company grows.

From hair salons to delis to magazines to small law firms, design[moves] has offered affordable rates for services ranging from logo design to general printing. design[moves] helps small businesses design brands that are unique, targeted to their specific audience, and consistent without charging them a small fortune.

design[moves] takes a company’s vision and works with it to come up with its own individual “voice.” A successful brand is one that has loyal followers, like Starbucks. Despite the rise of the artisanal coffee movement and growing popularity of cheaper coffee shops like Dunkin’ Donuts, Starbucks continues to remain on top. Starbucks and its famous mermaid logo have come to stand for coffee, according branding expert Priya Raghubir. It is not just recognized by customers for its coffee, but for the cafe experience it provides. The company has achieved a following of customers who all have a favorite seasonal drink.

A company’s brand needs to be able to maintain customer loyalty because the market is always changing. In Starbucks’s case, the company did fear losing out to independent coffee shops and cheaper brands, but it has consistently outperformed its competitors because of customers who have grown to love the brand. It took years for this kind of credibility to be built up, but it all starts with the right marketing strategy and the right brand.

“A brand is one thing that you can own that nobody can take away from you,” says Howard Kosgrove, Vice President of Marketing at Lindsay, Stone, & Briggs Advertising. In today’s business world, products and services that one company offers are easy enough to be duplicated by another. design[moves] seeks to help small businesses create one thing other companies can’t duplicate: an exciting brand.

The purpose of this new section of design[moves] is to inform businesses that it is never too early to start branding their company, even if no one has heard of them yet. A brand is something they can own and that will grow and change as their business does. design[moves] is a perfect example of this. The company has grown and changed in ways that Larissa never expected, but because the company has established a solid brand identity for itself, it still maintains its reputation and customer loyalty. For more information contact Larissa at (347) 298-2793 or
Contact Information
Larissa Castelluber
(347) 298-2793

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