Los Angeles, CA, October 23, 2013 --(PR.com
)-- nvisionMedia, a product placement and branding company that specializes in independent films and online and mobile content, has secured sponsorship deals between The Alison and Zabs Recap Show, an online series that recaps shows like The Bachelor, The Bachelorette and Top Chef; and Kernel Encore and Polish & Company. These are the first of what the show's hosts hope will be many more long and profitable partnerships.
The Alison and Zabs Recap Show is the brainchild of Alison Koellisch, a model, comedienne and actress, and Zabeth Russell, an actress and comedianne that has appeared on The Jimmy Kimmel Show several times, in addition to the network televsion show Raising Hope. Both ladies are from Los Angeles and were looking for ways to promote themselves while having fun producing their own content.
The show has proven to be wildly popular and is beginning to see more interest through other companies participating in giveaways to fans of the show. These include Zazzle.com, a custom t-shirt company that wanted to work with the show to increase awareness of their brand. Noy Handbags is also in negotiations to participate in a cross-promotion.
Product placement in online content is proving to be the next frontier in advertising, and has a more broader appeal to small businesses who often work with limited budgets, yet want to insure their products are seen by as many in their target audience as possible. Product placement is quick, affordable and integrates directly into a program, showing the product in action. This harkens back to the early days of television advertising, when products were featured in shows, and not as stand alone content in the form of the modern television ad spot.