Portland, OR, October 22, 2013 --(PR.com
)-- For homeowners in and around Portland who need professional appliance repairs, it will soon be much easier to select the right company for the job. Locally owned business A-Metro Appliance Service, which offers refrigerator repair, oven repair, washer/dryer repair, and more, has teamed with local online marketing firm Prospect Genius to improve its Web site’s visibility and accessibility. By making Web site prominence part of its overall marketing strategy, A-Metro Appliance Service hopes to reach more Portland residents who need appliance repair services, thus expanding its customer base overall.
According to studies conducted by the Pew Internet & American Life Project, as of September 2010, some 58% of Americans reported performing online research before purchasing a product or service they needed. As the world grows ever more digital, that statistic is only going to grow. That’s why it’s so vital for a small business like A-Metro Appliance Service to ensure that its Web site is easily accessible to prospective customers conducting online research about Portland-area appliance repair businesses. Once people locate A-Metro Appliance Service’s Web site, they can make a more informed decision about hiring the company for their appliance repair needs.
Prospect Genius’s primary tactic is a process known as search engine optimization, or SEO. The process involves incorporating industry- and location-specific keywords into A-Metro Appliance Service’s Web site copy, so that the search engine algorithms on Google, Bing, and Yahoo! will view the site as extremely relevant to queries using those keywords. Going forward, search terms like “refrigerator repair in Portland” and “dishwasher repair Hillsboro” should direct the searcher toward A-Metro Appliance Service’s Web site.
“Studies have shown that sites in the top two or three search engine results get the most clicks as a result of the search, and it’s our goal to push our clients, including A-Metro Appliance Service, as close as possible to those coveted top slots,” says Matt Gallo, a Web marketing specialist with Prospect Genius. “SEO helps us connect businesses more directly with people using the Internet to seek the services they offer.”
A-Metro Appliance Service has been providing refrigerator, dishwasher, washer/dryer, and oven repair in and around Portland’s since 1988. The company prioritizes quality workmanship, quick turnarounds, and reasonable rates.