Flooring Contractor in Bloomington, MN, Works with SEO Pros to Market to Area Residents on the Web

Bloomington, MN, October 22, 2013 --(PR.com)-- Home- and business owners in Bloomington who need assistance with hardwood installation, carpet installation, laminate installation, and other flooring needs will soon have an easier time finding a reliable and affordable contractor to carry out the work. Thanks to a new partnership with local online marketing firm Prospect Genius, Maple Grove–based business Haas Flooring LLC is taking steps to make its Web site more visible and accessible to people searching Google, Yahoo!, and Bing for flooring contractors. The goal is to help Haas Flooring LLC better meet the area’s hardwood, tile, carpet, and laminate flooring needs.

A September 2010 study posted by the Pew Internet & American Life Project found that some 58% of Americans conducted research online before purchasing a product or service they needed. This statistic is especially true of people looking into which local business is right for their needs. In order to remain competitive in its industry and its area and avoid missing out on those Internet-savvy prospective customers, Haas Flooring LLC needs a Web site that is active, informative, and easy to locate via a basic search engine query. That’s where Prospect Genius comes in.

Using a process known as search engine optimization (SEO), Prospect Genius will work to boost Haas Flooring’s search engine ranking. The higher a site’s search engine ranking, the closer it is likely to appear to the top of relevant search engine results pages. For Haas Flooring LLC, that means being displayed prominently on results lists for queries using flooring industry–specific keywords, such as “hardwood installation,” “bamboo flooring,” and “tile floors.”

“It can be hard for a small business to attract new clients if its Web site doesn’t perform well on search engine results pages,” explains Matt Gallo, one of Prospect Genius’s SEO specialists. “We want to ensure that people in the greater Bloomington area who need a flooring contractor can find Haas Flooring LLC’s Web site quickly and easily, so they can get the information they need to make a hiring decision.”

Haas Flooring LLC has been in business since 1990 and offers repairs and installation of hardwood flooring, bamboo flooring, tile floors, and more. The company aims to offer top-notch craftsmanship at some of the most reasonable rates in and around Bloomington.