In Focus Brands' Prize Packages Announced for StartUp Weekend Saratoga 2

Saratoga Springs, NY, October 29, 2013 --(PR.com)-- Major sponsor, In Focus Brands (www.infocusbrands.com/fund) announces the 2nd StartUp Weekend-Saratoga Prize Packages today for the Top 3 Winners of this upcoming event.

Robert Manasier of In Focus Brands states: “The StartUp Weekend Model makes follow through on launch difficult just as in the real world of startups. The last event we organized and ran had many vendor services as part of the prize packages. This time we need to hold the winners’ more accountable and to give them our focused, directional resourcing system that has worked for dozens of firms. Each of the 3 winners will be given a different access level to our standard $50000 brand build test system and process. This condensed and focused version of the brand build system will quickly (within 2-3 days) define the needs, build the team and give them an action plan or maybe and definitely more importantly, a possible No Go decision. We will also give each of them a free application to the Diamond Point Co-Development Fund (www.infocusbrands.com/fund)."

In Focus Brands had to practice what it preaches to its clients to strategize the newer prizes. Just as all startups must pivot, In Focus Brands had to pivot and to rethink how their latest generation of prizes could bring more relevant results to the winners and to the local economy. The goal is always to provide tangible resources to make the winners monetizable, to make the tough decisions and to support the client. So, In Focus Brands assembled a two-tiered team to guarantee progress in the prize winners. In Focus Brands will function as the strategic lead, brand director and project manager while IFP Films, Braathe Enterprises, Diamond Point Advisory Group and Fragomeni Insurance will tactically deploy the system to the winners.

StartUp Weekend is a collaborative and an intense 54 hour event which focuses on innovation and the formation of credible businesses over the course of a weekend. The weekend brings people with different skillsets together to formulate and to present successful ventures to launch. Manufacturing, IT, medical, finance, media and software are some of the industries that are expected to be represented.

The last StartUp Weekend Saratoga that In Focus Brands held had 95 entrepreneur/business participants, 12 coaches, 11 teams formed, over $30,000 in prize packages, 3 winners and 1 Grand Prize Winner-Munch Match.

Sponsorships are still available. www.infocusbrands.com/startupweekend

In Focus Brands is a branded consultancy and agency that focus on creatively practical solutions-Ideas to Action; Action to Revenue. As branded business development experts, they have created, resurrected and/or managed over 82 diverse businesses in over 10 industries. Their unique branded business model approach significantly enhances the potential opportunities and business development for our clients. Our integrated storylines lead to a non-confrontational sales environment with trust and comfort at the core of the dealings.

For more information, please visit: www.saratoga.startupweekend.org