ASAlaser at Medica 2013, Düsseldorf: Under the Sign of Internationalization

The most important world fair of medicine and hospital technique is staged for industry excellences. Even ASAlaser, already well-know for Hilterapia® and MLS®, will be in Düsseldorf with the full range of its devices including new solutions for dental and veterinary use.

Arcugnano, Vicenza, Italy, October 28, 2013 --( "Even though Medica looks back on a history of more than 40 years of successful events and takes place every year, the Fair one year is never the same of the one the following year. Product ranges in the trade fair are continually revised and adapted to visitors' changed requirements. It is only in this way that the right target groups can be directed to the exhibitors." To outline the guidelines of the International Fair of Medicine and Hospital Techniques (Düsseldorf 20/23 November) is Joachim Schäfer, Managing Director of Messe Düsseldorf who, supported by the results collected in the latest edition (4,554 exhibitors from more than 60 nations and a turnout of 130,600 workers of the sector), looks with optimism to the 2013 appointment, in which Italy is in pole position for the number of exhibiting companies. Among them, ASAlaser, with the expertise of the 30th participation and the full range of its devices for the application of MLS® Lasertherapy, Hilterapia® and Magneto Therapy.

"Medica - explains Lucio Zaghetto, CEO of ASAlaser – is certainly the most important international event in the medical sector where meet experts, buyers and specialists from all over the world. Our internationalization strategy drives us to choose it not only to meet our European and international distributors and to outline new contacts with partners from other continents, but also to highlight our news." In the name of technological innovation and research, the Company chooses the German showcase for some important previews, as a new device for the application of MLS® in veterinary medicine - with also a special corner at the Company's stand (11A19) - and an equipment designed for MLS® application in the treatment of temporo-mandibular disorders. From the dental area to the vet one without forgetting the podiatric field, ASAlaser therapy has been able to carve out a leading role among the professionals, who consider it a valuable tool for the daily practice. Further confirmation comes from the adoption of MLS® - as Hilterapia® - from prestigious international clinics, which agree on its validity and effectiveness.

Thanks to the evidences collected on stage and projected into the future, the Company approaches Medica with enthusiasm.

"This appointment," explain Roberto Terruzzi and Giacomo Granozio, ASAlaser Area Manager, "represents an opportunity to meet contacts developed through a scouting action done in the last year, part of the internationalization strategy in which ASAlaser strongly believes." Internationalization, which is also the goal of Medica organizers.

"The health markets in the majority of countries - concludes Schäfer - are developing faster than the gross domestic product. If this trend remains unchanged, the global health market will increase from well over 5 trillion euros at present to about 15 trillion euro by 2030. Starting from these indicators of development, Medica has been able to continually build on its position as an influential platform for transnational business, information and expert exchange. The high level of internationality among visitors and exhibitors is proof of its success." Success that is embedded in the possibilities provided to companies to have access to high-volume European markets and to take advantage of the contacts of international visitors to enhance global marketing.

Opportunities to be welcomed also for ASAlaser which fully shares the claim "Be part of the no. 1" promoted by Medica.
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Tiziana Gobbo
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