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Best Practices for Successful RealtorĀ® Websites

Website Success Guide introduces best practices and gives step by step instructions to build a lead generating site.

Santa Barbara, CA, September 16, 2007 --( While all Realtor® know that in order to be competitive in today’s market they must have a website, most do not understand how to ensure that website is a success. All that has changed with the release of The Real Estate Website Success Guide, which introduces a step by step approach to build lead generating websites. Co-authored by internationally recognized speaker, business coach, and author Michael J. Russer and Brad Carroll, real estate marketing specialist, this book establishes best practices for the Realtor® and their Web designer to guarantee maximum online results.

“Since the real estate industry discovered the internet, a standard has never been established. The Real Estate Website Success Guide lays out all operational and design standards that need to be in place in order to ensure the success of online agents." says Russer. It identifies no less than 57 elements proven to be necessary for any site to be effective. The primary problem most people experience is not taking time to analyze their online business goals and create a blueprint for a site to share with their design team. Carroll adds, “For many real estate agents, building a website can be a demanding, expensive, and time consuming affair. Unfortunately few people are ever completely satisfied with the end result. With the Website Success Guide, no longer will you have to leave anything to chance. The roadmap has already been prepared for you based on time-tested proven principals that generate leads.”

Michael J. Russer (a.k.a. Mr. Internet®), is an internationally recognized speaker, author and strategic consultant about business transformation and the Internet for the real estate industry. In addition to being the leading industry speaker about the Internet worldwide, he is also named one of 25 most influential people in real estate, was the architect of National Association of Realtor® (the NAR) original ePRO Internet Professional Certification program, and has been the exclusive Internet columnist for Realtor Magazine since 1998. He is also the author of the recently released book The Obsolete Employee (, which is the first to define Virtual Outsourcing and offer guidelines for practical implementation of this strategy to business owners and individuals seeking a better way of working and living.

Brad Carroll is a Web & Marketing Consultant, Innovator, and Business Leader, who heads an experienced team of marketers and developers which serves many of the top speakers, coaches and Realtors® in the industry. Brad's most noteworthy recent work includes conceptualizing, developing and implementing AgentBackdoor, a comprehensive back-end system that sets the new standard for administrating leads, property listings, and website content. His work has been featured on, national television and various other media outlets throughout the United States and Canada.

The Real Estate Website Success Guide was released August 2007. To download the Guide, for additional information, or to inquire about an interview, visit

Contact Information
RUSSER Communications
Michael Russer
Brad Carroll, Dakno Marketing: 888-325-6610

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