Retail Realm’s "AX Alliance" is the Perfect Fit for Avenir Business Solutions’ Middle East Expansion Ambitions

Avenir Business Solutions times the cementing of its relationship with Retail Realm’s “AX Alliance” to perfection.

Napa, CA, October 26, 2013 --( Suresh Kumar, Chairman and Managing Director of Avenir Business Solutions ( is the first to admit that his company’s timing, in joining Retail Realm’s “AX Alliance” (, is “highly significant” and “strategically important to Avenir’s global expansion plans”. The company which is headquartered in Rainham, Essex (on the outskirts of London, England), has a global delivery centre in Hyderabad (India), with established branch offices in Brunei Darussalam, Botswana (Africa) and a relatively recent addition in Dubai - “Avenir Arabia”. It is from its Dubai base that Avenir will put its Middle East market development plans into action. On 28th October 2013 it will formally kick off a campaign in the region to showcase its service offerings with its Retail IXM exhibition being held in conjunction with Microsoft, at Microsoft Gulf, Dubai Internet City, Dubai.

“Having conducted our research in the Middle East,” says Suresh Kumar, “it became evident early on that business opportunities centre very much around retail, hospitality and finance. There certainly is not much to speak of in the way of manufacturing. We also identified that the market segment which presented the greatest growth potential for us, was retail (which fits right in with our experience and expertise) but it was also clear that we would need to enter into strategic partnership(s) to successfully gain market share. This is where Retail Realm came in: A company with a long history and experience of Microsoft Dynamics and highly respected in the Retail Point of Sale (POS) arena; a company which has developed a significant number and range of utilities and solutions to fill the gaps in Microsoft Dynamics for a variety of retail verticals; a company which had the foresight to set up the AX Alliance (the global consortium of retail experts where the strengths of those member organizations with POS expertise can be combined with those from an ERP background and/or other specialist areas) to tackle the kinds of contracts we have an interest in securing; and, highly significant for us, given the markets we currently have on our radar, earlier this year Retail Realm launched its ‘Arabization’ of receipts solution for both Microsoft Dynamics RMS and Dynamics AX for Retail to ensure seamless compliance with the requirement for shops to issue printed till receipts in Arabic in the Gulf States, which became law in July 2013.”

From the AX Alliance viewpoint, Avenir Business Solutions is a welcome addition to the AX Alliance family. “Their strengths in consultancy, trouble shooting and implementation coupled with their retail experience (including some e-commerce and wholesale) sit well within the AX Alliance”, comments Rachel Smith, Retail Realm’s Director of Sales for North America who also oversees the AX Alliance, “All this will make them a valuable resource provider. As a company with global ambitions Avenir Business Solutions is also taking the need to act locally seriously by carefully selecting the locations of offices in the regions in which they wish to operate in order to optimize local service delivery. We wish them well with their venture in the Middle East. Avenir Business Solutions’ approach to business will certainly facilitate joint ventures with like-minded members of the AX Alliance who have similar global aspirations.”

Places are still available for Avenir's “Retail IXM” event in Dubai on Monday, 28th October 2013. For tickets register at:

For further information please contact: Retail Realm at +1 (707) 996-5400 or email questions to

About Retail Realm: For almost two decades multinational company, Retail Realm, has specialized in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. Retail Realm is a leading distributor of Microsoft Dynamics Retail Management System (RMS) and Microsoft Dynamics for Retail (AX). The company has also adopted additional add-ons and stand-alone products developed by leading companies that enhance or integrate with RMS and/or Dynamics for Retail (AX).

In 2012, Retail Realm formed the AX Alliance ( A global professional consortium of retail experts, consisting of Microsoft Dynamics for Retail (AX) POS partners, ISVs, academic institutions, and industry related associated members. The goal: To provide a platform whereby AX Alliance members combine their unique areas of expertise and experience to work collaboratively on the types of contracts that no single company could tackle on its own.

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Rachel Smith