Saratoga, NY, October 26, 2013 --(PR.com
)-- Help is on the way for vehicle owners in the greater Saratoga Springs area who are interested in installing car audio, vehicle security, and other mobile electronics features. Saratoga Springs–based company Original Soundz of Saratoga, which offers an array of services including mobile video installation, window tinting, and car Bluetooth setup, is teaming up with the online marketing experts at Prospect Genius to improve its Web presence. By making its Web site more visible and accessible to area residents who are searching the Web for companies offering these services, Original Soundz of Saratoga hopes to reach a broader customer base.
On any given day, some 15% of adults are doing online research about businesses offering products and services they need, according to the Pew Internet & American Life Project. Much of that research is done via search engines such as Google, Bing, and Yahoo! A locally owned business like Original Soundz of Saratoga needs a Web site that displays prominently among relevant search engine results in order to reach those people who do most of their consumer research online. That’s where Prospect Genius comes in.
Using a process called search engine optimization (SEO), Prospect Genius will work to improve Original Soundz of Saratoga’s search engine ranking. The higher a site’s search engine ranking, the closer it appears to the top of relevant results pages. In Original Soundz of Saratoga’s case, the goal is for queries using keywords like “car audio,” “window tinting,” and “car alarms” to direct the searcher to the company’s site.
“A business's Web site has to be full of useful information and easy to locate via Web search in order to be an effective marketing tool,” states Matt Gallo, a member of Prospect Genius’s SEO team. “Once people visit Original Soundz of Saratoga’s Web site, they can learn more about the company and make an informed hiring decision.”
Since 1989, Original Soundz of Saratoga has provided top-notch mobile audio and video services to drivers in the Saratoga Springs area. The company also installs car alarms, car Bluetooth systems, remote starters, and other aftermarket components.