HVAC Contractor in Westchester County, NY, Targets Local Residents with Help from SEO Firm

Westchester, NY, October 28, 2013 --(PR.com)-- Help is on the way for home- and business owners in Westchester County who need assistance with HVAC installation and repair. All Northeastern Mechanical LLC, which has been based in Yonkers since 1983, is teaming up with the online marketing gurus at Prospect Genius to improve its Web site’s performance on search engine results pages. By making its Web site easier to locate online, All Northeastern Mechanical hopes to make more area residents aware of the reliable and affordable services it offers.

In today’s digital age, a small business has to consider Web site prominence as part of an overall Web marketing plan. After all, if prospective customers can’t find a company’s site quickly and easily via a query to Google, Bing, or Yahoo!, they may give up and take their business elsewhere. According to the Pew Internet & American Life Project, approximately 58% of Americans turn to the Web to research businesses offering products and services they need, and All Northeastern Mechanical needs to make sure that its site will display on search engine results pages for people doing consumer research about HVAC services online.

Prospect Genius tackles this task using a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into All Northeastern Mechanical’s Web site, Prospect Genius can help the company’s site show up closer to the top of relevant search engine results pages for queries using those keywords. Going forward, using terms such as “air conditioning service Yonkers” and “furnace repair Mamaroneck” should lead the searchers to encounter All Northeastern Mechanical among the top results.

“Studies have shown that sites in the top two or three search engine results get the most clicks,” says Prospect Genius SEO strategist Matt Gallo. “Once people see the site among the top results and click the link, they can learn more about what All Northeastern Mechanical has to offer. For a small business, SEO can increase Web site traffic and ultimately bring in new customers.”

Since 1983, All Northeastern Mechanical LLC has been Westchester County’s HVAC contractor of choice, offering HVAC installation and repair for air conditioning systems, heating systems, commercial refrigeration units, and more. The business is licensed, bonded, insured, and EPA certified.