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Basketball Coach Publishes 100th Shooting Newsletter

Basketball Coach publishes 100th free Shooting Newsletter

Boulder Creek, CA, September 19, 2007 --( On his world-renowned Swish22 website, Tom Nordland has just published his 100th free Swish Release Shooting Newsletter. The creator of the highly-acclaimed Swish and Swish 2 shooting videos, Tom is on a mission to shift the way the “Lost Art” of shooting is understood, learned and taught.

Because of the power and reach of the Internet, this remarkable series of thoughts, reflections, insights, exercises and explanations of how things work has informed and inspired countless players, coaches and parents all over the globe for over eight years.

Tom’s approach to the Game’s most important skill is different from the way shooting is normally taught, yet it can be proven to be the way of the great shooters. It comes from a great high school shooter who lost his touch for over 30 years, and then rediscovered it by accident 18 years ago. Because of this experience, he sees shooting in a different light, in terms of big muscles vs. small muscles, minimizing variables, the importance of ball/hand alignment with the eye and basket, and the generation and use of inertia to make accuracy easier. He talks about such things as simplicity and repeatability, and how the Release is the key skill to master.

As Dale Davis, Detroit Piston center/forward put it years ago, Tom teaches “a combination of technique and the science of repeatability.” That’s a beautiful way to describe it -- part technique, part the putting of shooting into a form that minimizes variables and allows the shooter to find the center of the basket over and over and over. Factors such as different arenas, different lighting, different courts don’t matter: the skill is in controlling the “Flight of the Ball” to whatever basket/target is presented.

The Newsletter articles detail what’s happening in the great game of basketball concerning shooting. Many of the current teaching methodologies are missing the point. The simple and natural “Swish Method” shows players and coaches how to unleash the great shooter residing within every player, waiting for the instruction (the “keys,” you might say) to unlock the potential. Beginning players will quickly learn the secrets of consistent, accurate ball flight. Current players will find the way they’ve been looking for. “Shooting well is possible for everyone, once you see and understand the simple principles,” Tom says, “and coaches can really start making a difference.”

Visit Tom’s website ( for his background and the very special endorsements, testimonials, video clips, articles and the large collection of archived Newsletters. It’s the Internet’s most extensive and content-rich site devoted to shooting. Nordland travels continually to teach shooting technique and train coaches. He is available for clinics, coaches’ conferences and sports-talk radio shows


Contact: Tom Nordland
Shooting Coach, Swish 22 website
Contact Information
Tom Nordland

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