HVAC Service in Richardson, TX, Hires Internet Marketing Firm to Boost Online Presence

Richardson, TX, November 08, 2013 --(PR.com)-- In coming weeks, Richardson-area residents will have an easier time finding an HVAC contractor online when they need air conditioning service, furnace repair, or heat pump service. This is the result of an online marketing campaign launched by THT Mechanical, a local HVAC service provider. Working with the Web marketers at Prospect Genius, THT Mechanical is striving to improve online access for local homeowners who need heater repair, air conditioning service, and HVAC maintenance.

According to statistics in the 2012 Digital Influence Index, nearly 90% of consumers surveyed reported using Internet search engines, such as Google and Bing, to make purchasing decisions. This data underscores the importance of achieving high search engine visibility for small businesses.

Through the use of search engine optimization (SEO) and other Web marketing tactics, Prospect Genius has been working to boost THT Mechanical's online presence. By helping the HVAC contractor appear higher in search results for queries such as "heat pump service" or "HVAC maintenance," Prospect Genius is working to create direct access to THT Mechanical's Web site for more locals needing HVAC service.

Matt Gallo, a spokesman for Prospect Genius, says in today's highly competitive Internet marketplace, online advertising is an absolute necessity for small businesses: "Web visibility can be the key to finding new customers. For local companies like THT Mechanical, a lot of their prospective customers go online to look for things like heater repair, AC service, and HVAC maintenance. Our goal is to make sure that THT Mechanical's organic search engine listings are as prominently displayed as possible to help connect them with the Richardson-area folks who are turning to Internet resources when they need an HVAC company."

THT Mechanical is an HVAC contractor and air conditioning repair service in Richardson, Texas. Established in 1998 to provide fast, competitively priced HVAC repair, maintenance, and installation service, THT Mechanical also offers commercial refrigeration repair and HVAC installation services.