Los Angeles, CA, September 19, 2007 --(PR.com
)-- Women seeking stylish and sassy loungewear need not look any further – womens loungewear designer, Erin Braxton is launching her online store this fall. Based in Los Angeles, Erin Braxton is a new designer of luxury womens sleepwear and womens loungewear that truly understands what women want – hip comfort, style, sexiness and versatility. Aimed at fashion-conscious Gen X’ers, Echo Boomers and even daring Baby Boomers who want to feel good and look good, this line offers something unique for all types. Most importantly, Braxton’s line gives women the versatility of lounging in and around the house, or running around town.
“The days of fancy, flowing negligees are pretty much a thing of the past. Today’s woman isn’t really doing that whole thing anymore,” said Erin Braxton, founder of Erin Braxton, LLC. “Today’s version of sexy is so different than it used to be. I feel like my line has something to offer women of all shapes, sizes and personalities.”
Braxton, having more than 11 years of advertising and marketing experience, believes she truly understands today’s woman, and embarked on starting her own loungewear/sleepwear line after numerous unsuccessful pajama shopping trips with friends where she couldn’t find comfy loungewear that was sexy enough for her current significant other.
“I want women to feel comfortable and sexy at the same time,” Braxton said. “There needs to be some sort of middle ground between racy, lacy teddies and baggy, flannel jammies. Not only that, but with today’s woman constantly being on the go, she needs to be able to run out and about town without sacrificing her look for her comfort. My line gives women that option. The line is made from super soft modal and cotton fabrics that virtually feel like a second skin.”
Erin Braxton’s collection includes an array of lounge pants, chemises, robes and tunics and can be purchased online at www.erinbraxton.com. Her line is also sold at boutiques in cities including New York, Los Angeles, San Francisco, Houston, Dallas and Chicago. Prices range from $40-$200.
Founded in 2003, Erin Braxton, LLC is an independently-owned business dedicated to manufacturing high-quality loungewear and sleepwear for women. The company is based in Los Angeles, CA and both owned and operated by Erin Braxton. For more information, visit www.erinbraxton.com.