Oklahoma City, OK, November 10, 2013 --(PR.com
)-- For homeowners in and around Oklahoma City, the process of locating a qualified electrician in the area should soon be much easier. Thanks to a new partnership with online marketing firm Prospect Genius, locally owned residential electrician Edge Electric is taking steps to improve its Web presence. By making it easier for prospective customers to find its site through a search engine, Edge Electric hopes to better meet Oklahoma City’s residential electrical needs.
On any given day, some 59% of Americans visit an online search engine, according to a study posted by the Pew Internet & American Life Project in 2012. Those search engine queries include people looking for information on local businesses offering products and services they need, which is why it’s so important for a company like Edge Electric to have a Web site that performs well on search engine results pages. Thanks to the Prospect Genius partnership, Edge Electric can reach out to those prospective residential electrical customers who rely primarily on the Internet when doing consumer research.
Along with other Web marketing techniques, Prospect Genius will use a process known as search engine optimization, or SEO, to boost Edge Electric’s search engine ranking. The higher a site’s search engine ranking, the closer it is likely to appear to the top of relevant search results pages. For Edge Electric, the goal is for searches to Google, Bing, and Yahoo! that use terms such as “generator installation,” “surge protection,” and “electrical inspection” to lead searchers to encounter the company’s site.
“Even the most informative and beautifully designed Web site can be an ineffective marketing tool if the people who need to find it can’t locate it quickly and easily,” explains Matt Gallo, a senior online marketing specialist with Prospect Genius. “We want Edge Electric’s Web site to do the job of bringing in new customers as well as detailing all of the services the business offers.”
Since 1996, Edge Electric has been providing master electrician services to homeowners throughout the greater Oklahoma City area. The business strives for quality workmanship and great customer service on all of its residential electrician jobs.