West Palm Beach, FL, November 14, 2013 --(PR.com
)-- For home- and business owners in and around West Palm Beach who need assistance with appliance repairs, help is on the way. Through a new partnership with the local online marketing team at Prospect Genius, Boynton Beach–based appliance repair business Roger Dean Maintenance & Repair LLC is taking steps to improve its Web presence. By making its Web site faster and easier to locate via an online search, Roger Dean Maintenance & Repair hopes to reach more prospective customers and better meet the region’s appliance repair service needs.
According to studies conducted by the Pew Internet & American Life Project, some 58% of Americans report carrying out online research about products and services they’re interested in purchasing. In order to reach those consumers who rely on the Web for information about local companies, a small business like Roger Dean Maintenance & Repair needs a Web site that is active, informative, and easy to locate via a search engine query. Boosting its site’s visibility and accessibility will increase the chances that people searching for appliance repair services in West Palm Beach and the surrounding area will encounter Roger Dean Maintenance & Repair online and consider the business for their appliance repair needs.
Prospect Genius is using a process called search engine optimization, along with other Web marketing techniques, to increase Roger Dean Maintenance & Repair’s search engine ranking, helping the company’s site perform better on relevant search engine results pages. Going forward, queries to Google, Yahoo!, or Bing that use keywords such as “oven repair,” “dishwasher repair,” and “washing machine repair” should lead to Roger Dean Maintenance & Repair’s Web site. Studies have shown that sites in the top two or three search engine results get the most clicks, and Prospect Genius aims to push Roger Dean Maintenance & Repair as close as possible to those top slots.
“A small business's Web site isn’t doing its job of marketing the business if people can’t find it quickly and easily,” explains Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “Our goal is to ensure that the people using the Web to search for appliance repair services in West Palm Beach are able to find Roger Dean Maintenance & Repair with ease.”
Roger Dean Maintenance & Repair LLC provides reliable and reasonably priced appliance repairs throughout the greater West Palm Beach area. The business is fully licensed and insured for dishwasher repair, oven repair, washer/dryer repair, and more.