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Q1 Digital Sports Fan Engagement Conference is Off to the Races thanks to NASCAR & Texas Motor Speedway

Auto racing organizations and facilities utilizing digital media strategies to engage fans are delivering tremendous results for events, facilities and sponsors.

Chicago, IL, November 18, 2013 --( Q1 Productions, leading organizer of research-based, educational program content, is pleased to announce the participation of several leading auto racing organizations in the forthcoming Digital Sports Fan Engagement Conference, taking place March 3-4, 2014 in Dallas, Texas. With high expectations from fans, these innovative organizations are evolving with the digital trend and leading the race for engagement. A series of interviews conducted with Jaime Carlin, Director of Marketing for the Texas Motor Speedway and Tim Clark, the Senior Director of Optimization & Programming from NASCAR highlight the important and expanding role of digital fan engagement in the overall marketing mix.

“This is a funny way of putting it, but five years ago it [digital engagement] wasn’t important – that’s why it’s important today. It is where we have evolved in sports consumption – the 360 degree experience,” noted Carlin during a recent interview, “and instead of the five senses being fulfilled by being in-venue, in-person, there is this screaming toddleresque 6th sense that Must Be Fed… and that’s the digital sense.”

Many teams, organizations and sponsors agree that providing fresh, engaging and updated content, on-demand is a critical component in maintaining the attention and engagement of fans. The Q1 Digital Sports Fan Engagement Conference will address many of these issues, along with the critical component of how to monetize these important engagement efforts.

Speakers from a wide variety of sport disciplines and levels will engage during the two-day program, representing University Athletic Departments, Professional Sports Teams, as well as sporting organizations for auto racing, wrestling, and triathlons, all of whom are leveraging digital media strategies to further expand fan bases and sponsorship activation.

“Sports and technology are both evolving and fan’s expectations evolve accordingly. Today, fans know it’s possible to see an HD instant replay from multiple angles and to have a yellow line on their TV showing where the first down marker is and to ride shotgun with a NASCAR driver at 200 mph and that is what they expect… and more. That level of access cannot be limited to venue or broadcast – that’s the role that digital plays in the fan ecosystem,” commented Clark, during a recent one-on-one interview with Q1 productions. “We will always strive to provide a better experience for our fans – the feedback we gather from real-time analytics as well as from social media will dictate how we evolve in 2014 and beyond.”

Join industry leaders during this two-day program to network, learn and share tactics for engaging your fans, as Nathalie Davis, Production Manager at Q1 Productions comments, “Feedback from the program content has been fantastic, with such excitement surrounding an event focused just on digital engagement. Throughout the research and development of the program we’ve had such a tremendous response – there’s really a need in the market for teams to come together to discuss this specific and rapidly evolving area of marketing and engagement.”

For more information regarding the Q1 Digital Sports Fan Engagement conference, visit the Q1 website at

About Q1 Productions:
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences, including the life science and sports industries. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues for the life science industry or upcoming marketing trends in the digital and mobile space for sports organizations, our programs provide solutions to the urgent educational and information needs of our attendees.
Contact Information
Q1 Productions
Nathalie Davis
(312) 822-8100
Fax: (312) 873-3969

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