Troy, NY, November 17, 2013 --(PR.com
)-- Small business owners will now see an increase in their options when choosing an Internet marketing campaign. Prospect Genius, an online advertising and lead generation company, recently announced a new line of products designed to accommodate the varying marketing needs of small businesses across the country. This is a departure from their previous offerings, which focused primarily on search engine optimization (SEO).
When Prospect Genius first started providing online advertising services in 2007, they performed lead generation for clients through SEO. For Prospect Genius, that process entails building one of their trademark LeadTrax™ sites (fully functional Web sites with lead-tracking features) for each client and doing off-page promotion for the site. This includes social media like Facebook and Twitter, business directories like Yelp and Foursquare, and local search engines like Google+ Local and Bing Local. These tactics are intended to increase the exposure of a client's LeadTrax site and ultimately drive more prospects to call that client for the service they need.
However, online advertising trends have shown a growing demand for pay-per-click (PPC) options as well, which was the impetus for Prospect Genius's diversification. While small businesses are still able to leverage SEO services under Prospect Genius's Core package, they now have other online advertising options to choose from, including packages with a PPC emphasis.
In the last month, Prospect Genius has rolled out a new line of lead generation services in a handful of different packages. Providing a cross-section of diverse online marketing tools, these packages enable clients to secure the customized Web advertising solutions that are right for their particular business:
Starter — Including a small-scale LeadTrax site and promotion on Google+ Local, this package is designed for companies that just want to create a basic Web presence.
Core — Prospect Genius's Web site describes this as their "bread-and-butter lead generation package."
Boost — A three-month, limited pay-per-click (PPC) campaign, this package is intended to give any Web site a temporary boost.
PPC — While Boost is a temporary push for one service, Prospect Genius's PPC package focuses on multiple services for an extended period of time.
Premium — Combining Core and PPC, the Premium package offers the maximum amount of promotion.
Offering a customizable, growth-minded approach to online advertising, Prospect Genius is proud to be able to provide effective solutions for a wide range of Web marketing goals and needs.
Prospect Genius is a local, online advertising company based out of Troy, New York. Serving small businesses throughout the United States, Prospect Genius's all-American staff specializes in lead generation for local service providers.