Over 40 Million People Shopping Online in Brazil in 2013
The recent "Brazil B2C E-Commerce Report 2013" by Hamburg-based secondary market research company yStats.com provides information about consumer purchases of goods and services online in the largest South American nation. The report reveals that B2C E-Commerce in Brazil is by far the largest market for B2C E-Commerce in Latin America.
Among the noticeable trends on the growing B2C E-Commerce market in Brazil are M-Commerce and cross-border shopping. In the first half 2013, the mobile channel almost tripled its share on total B2C E-Commerce sales, and the penetration of smartphones and tablets continues. Moreover, cross-border online shopping was popular in Brazil. The most purchased product categories in cross-border B2C E-Commerce in 12 months to July 2013 were computer hardware and personal electronics; the most popular countries to shop from were the USA and China. Regarding delivery options, over half of the B2C E-Commerce orders placed in 2012 were with free delivery. Of the payment methods, credit card was the most used, followed by Boleto Bancario, a local interbank payment system.
Brazil based merchants such as online marketplace MercadoLibre, B2W digital with several E-Commerce platforms and Buscape, a price comparison website, had strong positions on the B2C E-Commerce market. These local players were increasingly challenged by international companies, such as Wal-Mart and EBay, which were attracted by the market potential, especially in anticipation of the 2014 World Cup and 2016 Olympics.
As the B2C E-Commerce industry has become more significant, the Brazilian government saw the need to update its regulations: since May 2013, online shops in the country are obliged to provide a registration number and full contact details for the customers’ convenience. Even though the rules for E-Commerce have changed and there are logistics and payment challenges to overcome, merchants and consumers both are increasingly comfortable with online retail sales.
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yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.
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