"Enchanted by Details" Fashion Focus at Asia House – Contemporary Indian Designer Fashion Presented by Strand of Silk

Online retailer Strand of Silk presented a collection of exclusive Indian designer clothing and accessories at a sold out fashion show at Asia House, London on November 14th, 2013. Hand picked collections from leading Indian fashion designers were presented to an audience interested in Asian culture and fashion trends. A selection of fine jewellery was also showcased.

London, United Kingdom, November 21, 2013 --(PR.com)-- Strand of Silk, an online retailer of high-end contemporary Indian designer clothing and accessories presented an exclusive fashion evening, Enchanted by Details, at Asia House in London on November 14th, 2013. The collections included designer clothing and accessories from some of the best Indian fashion designers featuring exquisite craftsmanship on contemporary silhouettes.

The evening was a unique opportunity for Asia House members and selected guests to see first hand the unique collections that are available on strandofsilk.com. During the day, Asia House also hosted an exclusive Jewellery exhibition by designer Varda Goenka for her brand Diagold.

Asia House was the perfect setting for the evening given that it exists to build dynamic links with Asia by providing unique insights into culture, policy, business and education. In the institution’s endeavor of building stronger relationships between the diverse communities of Europe and Asia, the fashion evening was conceptualised by the Asia House team to add a touch of glamour and style to the range of cultural events that are regularly held at the venue.

The evening started with a drinks reception for the guests and was followed by the main feature, the fashion show. The catwalk spanned two beautiful fine rooms on the first floor at Asia House with a live DJ playing music through the evening. Collections on the catwalk included styles from Myoho, Siddartha Tytler, Sougat Paul and VJ Balhara. Accessories from Ambar Paridi Sahai, Meera Mahadevia and Sannam Chopra were used to add finishing touches to the looks.

For the finale, the opulent and stunning fine jewellery of Varda Goenka featuring diamonds, rubies and emeralds shone brilliantly on the ramp, all beautifully complemented by clothing from the Strand of Silk collection.

Strand of Silk CEO, Vivek Agarwal summarised the evening, “We are proud to have been hosted at the prestigious Asia House to showcase such beautiful styles. Asia House was perfect for bringing together East and West, a shared philosophy of the two institutions.”

The event was managed by Hajira @EBH with styling by Nyla Shyrose, hair and make-up by Jawaad Ashraf & team, photography by Shahid Malik and media coverage by Geo TV & TV Apex.

About Strand of Silk

Strand of Silk (strandofsilk.com) is an online fashion retailer for contemporary Indian designer clothing, based in London and Mumbai. Contemporary Indian fashion is discovered and exclusive Indian designer clothes are handpicked, offering a wide range of traditional and modern Indian outfits.

The collections offered by the company include styles from leading Indian fashion designers that combine the best of Eastern craftsmanship and Western style silhouettes. Styles on offer include contemporary Indian dresses, Indian clutch bags, Indian jewellery and Indian accessories.

About Asia House

Asia House is a non-profit and non-political organization based in London. As leading pan-Asian organisation in the UK, Asia House aims at building dynamic links with Asia. By providing unique insights into culture, policy, business and education, the organization promotes informed understanding and the mutual exchange of ideas, building stronger relationships between the diverse communities of Europe and Asia, through a series of related events.

About EBH Events by Hajira

EBH Events by Hajira is an event management and production company that specializes in creating unique events. EBH was created to transform the ordinary into the extraordinary through creativity, flexibility, knowledge, expertise and dedication to a personalized service to deliver high-end tailor made events. The founder and manager Hajira Ahmed was nominated for ‘entrepreneur of the year’ award, at the Asian Woman Achievement Awards in 2008.

About Diagold

Diagold is a designer jewellery brand born with the vision of one woman Mrs.Varda Goenka and her passion for creation. The brand has become synonymous over the years with trendy designs quality products & exemplary service. The jewellery mirrors the philosophies of minimalist beauty combined with decadent elegance. Diagold has stores across India in Kolkata Mumbai and Delhi and London.

For more information

Strand of Silk
Vivek Agarwal
+44 (0) 20 8144 5610