Collezioni Moda at Palazzo Sant’Elia – Contemporary Indian Designer Fashion Presented by Strand of Silk

Online retailer Strand of Silk presented a collection of exclusive Indian designer clothing and accessories at a charity event at the historic Palazzo Sant’elia in Palermo, Italy on November 8, 2013. Hand picked collections from leading Indian fashion designers were presented to an audience of around 500 people in support of the Italian Charity Association, Aisla.

London, United Kingdom, November 21, 2013 --( Strand of Silk, an online retailer of contemporary Indian designer clothing and accessories presented a collection comprised of beautiful Indian clothes at the historic Palazzo Sant’elia in Palermo, Italy on November 8, 2013. The collections included contemporary clothing and accessories that featured Indian craftsmanship on contemporary silhouettes. The event was held in support of the Italian charity Aisla.

The beautiful city of Palermo in Sicily was the perfect setting for an unforgettable evening that showcased stunning and unique fashion. The evening started with canapés and drinks for the guests in the foyer of Palazzo Sant’elia and was followed by the main event, the fashion show. While Strand of Silk was the primary sponsor of the event, selected local Italian brands also presented their collection over the course of the evening.

The event was conceptualised by Ms. Loredana Mannina and Ms. Maria Giovanna Martorana Genuardi of Palermo Fashion Blog. The audience for the evening included prominent members of the local community including fashion enthusiasts, business leaders and government officials representing the city of Palermo. Among the famous guests seated in the audience, very important for the local community, were present the Professor Marisa Garaffa Filangeri, expert in architectural restoration from Palermo University, the two AdE executives Miss Carmen Pascarella and Miss Milena Raineri, and the AISLA chairman Miss Tiziana Lamberti AISLA.

The catwalk spanned multiple rooms of the palace, each of which featured beautiful paintings and artwork adorning the walls. The beautiful and stylish settings were complemented by collections from Strand of Silk included styles from Indian designers including Myoho, Siddartha Tytler, Sougat Paul and VJ Balhara. Accessories from Ambar Paridi Sahai, Meera Mahadevia and Sannam Chopra were used to add finishing touches to the looks.

During the course of the evening, Strand of Silk gifted a Meera Mahadevia clutch to one lucky participant from the evening. Subsequently, the official representative of the city of Palermo made closing remarks about the evening and presented a book featuring exclusive pictures of Palermo to the CEO of Strand of Silk, Mr. Vivek Agarwal.

The evening concluded with a final walk by all the models on the catwalk to the applause of the enthralled audience.

For Strand of Silk, the event presented the start of a relationship with the Italian market and the company soon plans to target the Italian market with a local focused website and collections.

About Strand of Silk

Strand of Silk ( is an online fashion retailer for contemporary Indian designer clothing, based in London and Mumbai. Contemporary Indian fashion is discovered and exclusive Indian designer clothes are handpicked, offering a wide range of traditional and modern Indian outfits.

The collections offered by the company include styles from leading Indian fashion designers that combine the best of Eastern craftsmanship and Western style silhouettes. Styles on offer include contemporary Indian dresses, Indian clutch bags, Indian jewellery and Indian accessories.

About Palazzo Sant’Elia

The Palazzo Sant’elia building has been derived from a preexisting sixteenth and seventeenth century building. After being used in many different ways over the years, in 1984 it was purchased by the provincial administration. Restoration began in 2000 and put an end to the neglect of the historic stately home. Currently, the Sant'elia building has regained new dignity thanks to a new and prestigious destination museum for temporary exhibitions of art, which opened in April 2007 with the exhibition "L'Ermitage Tsar Nicholas I. Masterpieces.”

About Palermo Fashion Blog

Born from the idea of ​​a Fashion Blogger and Fashion Victim, Palermo Fashion Blog is the result and the blog is attentive to the trends of the moment. The project aims to revive the concept of independent style with people free to express themselves and to express their different personalities through what they choose to wear or simply to interpret.

For more information
Strand of Silk
Vivek Agarwal
+44 (0) 20 8144 5610