Green Product, Nourishmat, Hits Market for Holiday Retail: Changing Communities, One Garden at a Time
Chicago ﬁrm, Robert Marketing, Inc., announced today that its highly lauded and much anticipated micro-garden product, the Nourishmat, will make its retail debut for holiday shoppers but only through websales, just in time for the holiday rush and CyberMonday.
The Nourishmat is an innovative gardening product geared towards empowering people to grow their own food. The patented design and construction of Nourishmat takes the guess work out of gardening, and features built-in irrigation (select models), custom-made non-GMO seed balls, and crop-speciﬁc spacing guides printed on a weatherproof weed barrier.
The Nourishmat, which is inspired by square-foot gardening, makes it easy to grow a lot of food in a 4-foot by 6-foot space by turning a plastic mat into a garden planting guide. The gardening mat serves as a tool to help busy humans supplement their diets with healthy, homegrown produce and to promote food growing in their communities.
The U.N. Food and Agriculture Organization has lately been talking about micro-gardens as critical way to help the urban poor get more food on the table. The FAO defines micro-gardens as intensively cultivated small spaces — such as balconies, small yards, patios and rooftops. The Nourishmat has been beta-tested in 22 states and estimates show that users can grow $200 worth of produce in one season and 25 to 30 pounds of food in a year. The mats can be replanted for three to five years.
The Nourishmat, and its companion product, The Herbmat, was first announced earlier this year through it’s highly successful Kickster.com campaign, a popular grassroots online fundraising site. Now that the campaign is over, and the product created, Robert Marketing has exclusively taken on the task of connecting the highly demanded product to the consumer, making it available exclusively through online sales. “Will it change the world or at least the way people eat?” asks Robert. “Maybe... regardless, it’s a great Christmas gift that will continue to give once it becomes a garden.”
Nourishmat™ Roll Out Garden with irrigation drip line included (Also available without dripline)
Nourishmat™ works very simply - just roll out the mat on top of your soil and match labeled seedballs with different labeled planting squares and press them into their respective, colored spots on the grid. The spots are laid out very carefully for companion planting - basically, plants are next to each other to help attract the best bugs for each vegetable, herb or flower plant and help each other grow. You have the option of hooking up the mat to a hose, so you can turn on the hose for 10-15 minutes every day and not worry about overwatering the plants. Best of all the Nourishmat™ keeps plants organized and takes care of the weeds. Easy. Proudly Made in the USA.
19 Plant varieties; 82 seed balls; Seven (7) ground staples. Size 4 Feet x 6 Feet Built in drip irrigation pipe is 25 feet long made of polypropylene with cloth sleeve. Color is black and it plugs into standard generic garden hose. What is in the carton? Fully assembled Nourishmat™; 82 preplanted seedballs (non GMO); 19 plant varieties; Seven (7) garden staples, and a planting guide. Nourishmat™ top layer acts as a white weed blocker with color coded planting diagram. Pre cut one and half inch holes for easy planting plus predetermined plant spacing. Maximizes small spaces; replant and use for between 3 to 5 years; reduced garden set up time; No cutting or plant sourcing. The 19 varieties of seeds are basil; dill; onion; chives; kale; parsley; carrot; cilantro; radish, red pepper, jalepeno pepper; spinach, tomato, rainbow chard; eggplant; arugula; salad bowl lettuce; nasturtium; and marigold.