Embarc, Inc Selected Twice for Website "Industry Standard of Excellence" by the Web Marketing Association

The Web Marketing Association ("WMA") today announced that it has awarded a Pharmaceutical and a Non-Profit "Industry Standard of Excellence" WebAward for 2007 to websites designed, developed, and launched by Embarc, Inc., an Interactive Marketing Agency based in Newton Upper Falls, Massachusetts.

Newton Upper Falls, MA, September 21, 2007 --(PR.com)-- The WMA, an organization devoted to establishing high standards for Internet marketing and corporate Web development, annually recognizes the individual and team achievement of Web professionals who create and maintain outstanding corporate websites. Two websites created by Embarc were honored from more than 2,400 sites from 40 countries were adjudicated in 96 industry categories during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

The AcceleronPharma.com website was designed and developed to establish their online brand identity and accurately communicate their science and company vision to all key target audiences. Embarc worked closely with Acceleron's Senior Management team to assess the Company's offering for all key constituents; cultivate key points of meaningful differentiation from the perspective of relevant audiences; and come away with a picture that became the starting point for online brand communication.

CJPSeniorDirect.org is a professionally staffed telephone information and referral service and augmented by a website. The telephone line is staffed Monday to Friday from 9:00 am to 5:00 pm by experts knowledgeable in eldercare issues and conversant with the full range of Boston's eldercare services and government-subsided programs and benefits. Built by Embarc Inc, the CJP SeniorDirect website provides information about each agency and answers callers' most frequently asked questions.

About Embarc, Inc. http://www.embarcgroup.com
Founded in 1995, Embarc is an interactive marketing firm that consistently delivers strategic planning, award-winning design, and leading-edge technical services in order to achieve measurable business results. Embarc serves a variety of markets - including vertical expertise in Biotech, Medical Device, and Pharmaceutical industries. Their clients include a number of leading companies such as Biogen Idec, Sepracor, Philips Lifeline, Reebok, and National Grid Wireless.

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Embarc, Inc.
Matthew Mamet
617-581-6238
www.embarcgroup.com
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