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Innovation Direct, Inc.

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Innovation Direct™ at Helm of Licensing Efforts for Destiny's Pride Invention

South Miami, FL, December 07, 2013 --( An effective and diverse new product designed to address several hair care and scalp-related concerns, Destiny’s Pride, has been developed by Margaret Jean Sargent of Alea, Hawaii. The invention’s propriety features enable it to provide thorough protection for its users.

The personal care products market always seems to be a booming one, as mostly everyone strives to look their best, especially as they get older. There are a substantial number of products across a wide range of price points that address a number hair-related problems and concerns, and they all seem to enjoy relatively robust sales. Therefore, a new product that holds the potential to effectively treat multiple hair and scalp issues and that is diverse enough to even be used with pets would likely be viewed with great interest.

With this in mind, Destiny’s Pride has been conceived. Destiny’s Pride protects against dry and itchy scalp through its moisturizing capability. Additionally, it serves to prevent hair breakage and tangling. Furthermore, Destiny’s Pride will be safe and effective to utilize with long-haired pets and quickly removes fleas, ticks, and lice. It will also offer hair regeneration capability and will be competitively priced, adding to its appeal.

The inventor has also developed a working prototype of Destiny’s Pride that has ongoing inventory and has been utilized with success by a number of consumers.

Mrs. Sargent now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the hair care products industry are currently being targeted as candidates to eventually commercialize Destiny’s Pride on a worldwide basis.

In April 2013, Mrs. Sargent contracted product management services leader Innovation Direct™ to represent Destiny’s Pride to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about Destiny’s Pride and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231

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