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Glittering Solution to Access Money Fast Thanks to Strategic Alliance Between Assetline & The Gold Company

Selling gold and jewellery just became much easier through a new partnership between The Gold Company and Assetline.

Sydney, Australia, December 12, 2013 --( Jewellery lovers now have the option not just to sell their valuables, but also to hold onto them and borrow against them if they want to, thanks to a new partnership between The Gold Company and leading personal asset lender, Assetline.

The arrangement enables both businesses to broaden the offering to their clients. Under the alliance, clients of The Gold Company can now access Assetline's accessible, fast and flexible loans against their valuables, including gold and diamonds. Clients of Assetline will also have the option to sell their valuables to get immediate liquidity.

With gold prices expected to appreciate strongly over the next couple of years, many people prefer to hold on to gold bullion and jewellery. Personal asset lending is a new form of finance that allows people to borrow against their valuables, without having to sell them.

Assetline co-founder Steven Beinart says they recognise that everyone needs different solutions when it comes to their finances.

"There's a strong fit between the two companies, and we're delighted to be able to value add to customers of both Assetline and The Gold Company. It's about delivering accessible, fast and flexible choices, so people can access funds quickly but not be forced to sell valuables they may wish to retain," Steven Beinart says.

A decade ago gold was worth just US$400/oz, whereas today it's worth over US$1,200[1]. As a result, many people own gold pieces that may be worth more than they realise. And because the value lies in the item’s weight, it doesn’t matter if a piece of gold jewellery is old, broken or out of fashion.

Ongoing US economic woes could even drive gold as high as US$2,500[2] by the end of 2014, according to some analysts. This is a major incentive for owners to hold onto gold assets. As well as appreciating value, many people wish to hold onto jewellery for sentimental reasons. Personal asset lending lets you access money quickly, without having to give up precious family heirlooms permanently.

Demand for gold, jewellery and watches continues to rise, and is estimated to reach $4.5 billion in 2013-14[3]. Australians spend an average of $8,234 on an engagement ring alone, according to research[4].

Roy Cohen, Director, The Gold Company says they're excited to announce a new service to the Gold Company repertoire.

"We pride ourselves on offering our clients options in getting the best value from their gold, diamonds, and silver. We are excited to be able to expand our offering to do more for our clients, offer them a wider range of services," Roy Cohen says.

How it works
Assetline's expert jewellery specialists value clients' jewellery according to its Price Advantage and quote them up to 80% of the value of their piece as the baseline of the loan. Gold loan offers are based on the gold price index on the date of appraisal.

About The Gold Company
Founded in 2008 when gold prices began to soar, The Gold Company filled a niche in Australia for a full-service gold company dedicated to giving everyday people financial solutions. Since then it has established a reputation as the pre-eminent buyer of gold and diamonds in Australia, staffed by a team of world class gemologists.

About Assetline
Founded in 2012, Assetline is Australia's leading personal asset lender, providing accessible, fast and flexible loans against valuables, including gold and diamonds. It enables customers to borrow against their high-end personal assets, in an environment that is confidential, discreet, flexible and secure. Assetline addresses a market need currently not catered for by private banks, and aims to be the lender of choice for anyone considering using alternative assets to secure a loan.

About Personal Asset Lending
Personal asset lending is an innovative form of finance that allows people to borrow against their high-end personal assets, such as art collections or prestige cars, in an environment that is confidential, flexible and secure. It addresses a market need currently not catered for by private banks, and is tipped to become a multibillion dollar industry worldwide.




Contact Information
Nick Raphaely
1300 370 821

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