Flooring Contractor in Albany Hires Internet Marketers to Help Expand Online Presence

Albany, NY, December 13, 2013 --(PR.com)-- For homeowners and businesses in the Albany area, it will soon be easier to find the hardwood installation services they're looking for. Through its new online advertising campaign launched by Web marketer Prospect Genius, Capital District hardwood flooring company Hansen's Wood Flooring is aiming to make itself more accessible to new customers on the Internet. As the result, area residents needing wood flooring installation, hardwood refinishing, or engineered wood flooring will have quick and straightforward access to this 78-year-old hardwood flooring company.

According to the 2012 Digital Influence Index, high Internet visibility may now be an important element of small business survival. Its finding show that 89% of consumers surveyed indicate that they use search engine results to make key purchasing decisions. With this trend in mind, the Prospect Genius program is focusing on raising the prominence of Hansen's Wood Flooring online, particularly access via popular search engines like Google, Yahoo!, and Bing. By helping the flooring contractor appear higher in search results for commonly searched-for terms like "hardwood installation" and "hardwood refinishing," Prospect Genius is working to ensure that more locals have easy online access to the services Hansen's Wood Flooring provides.

As Matt Gallo, a spokesman and Internet marketing specialist for Prospect Genius, explains, "Online visibility begins with search engine optimization (SEO), but encompasses many other related strategies. The competitive advantage that we're helping Hansen's Wood Flooring achieve is the result of an integrated marketing campaign that should help them generate a stronger Web presence for wood flooring installation, hardwood refinishing, and the other types of floor services they offer local customers."

Hansen's Wood Flooring is a flooring contractor and floor sales company in Albany, NY. Established in 1935 to provide local businesses and homeowners with a variety of wood flooring options, Hansen's Wood Flooring also offers engineered wood flooring and cash-and-carry wood flooring sales.