Innovation Direct™ Targeting Potential Licensees on Behalf of Pie Rack Invention

South Miami, FL, December 14, 2013 --( An innovative new product designed to provide a useful and highly functional addition to a refrigerator, the Pie Rack, has been developed by Nancy Holsing of Hephzibah, Georgia. The invention’s unique design provides its users with a designated area in which to place pies.

While the end result of a well baked pie is usually a house full of happy family members and guests, the preparation of the delicacy and the appropriate storing of it in order to insure that it retains optimal freshness and taste is usually a bit cumbersome. Not only does a certain amount of work go into the initial stages, but finding the necessary room in a refrigerator to store the pies can become quite a challenge.

With this in mind, the Pie Rack has been conceived. The Pie Rack will allow the rest of the refrigerator to be utilized freely. The product takes up minimal space while still effectively serving its intended purpose. Additionally, it will keep kitchen countertops and refrigerators organized. The Pie Rack also will be easy to install in virtually any refrigerator with minimal effort and will be made from highly durable materials, making it a wise investment.

The Pie Rack is also in patent pending status with the United States Patent and Trademark Office.

Mrs. Holsing now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the household products industry are currently being targeted as candidates to eventually commercialize the Pie Rack on a worldwide basis.

In March 2013, Mrs. Holsing contracted product management services leader Innovation Direct™ to represent the Pie Rack to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Pie Rack and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231