Innovation Direct™ to Spearhead Marketing Efforts for Fanny-Banny Invention

South Miami, FL, December 21, 2013 --( An innovative new product designed to address a common problem related to motorcycle riding, the Fanny-Banny, has been developed by John Marquez of Albuquerque, New Mexico. The invention’s unique design provides its users with a diverse accessory that serves multiple purposes.

Those who revel in the freedom and exhilaration of a motorcycle ride are also familiar with some of the less enjoyable aspects of the process. For example, those who take particularly extensive trips can usually attest to the strain that can present onto the lower back area over time. Female passengers experience the added inconvenience and awkwardness of having the lower part of their tops rise up when they arch forward to secure their arms around the torso of the operator, often leading to more skin exposure than they would prefer.

With these types of challenges in mind, the Fanny-Banny has been conceived. The Fanny-Banny provides male motorcyclists with important lumbar support when riding. The Fanny-Banny will provide female motorcycle passengers with a convenient method of covering the normally exposed area of the lower back. Additionally, it will be thoroughly comfortable and unobtrusive when worn. Furthermore, the product will be competitively priced, adding to its appeal.

The Fanny-Banny is also in patent pending status with the United States Patent and Trademark Office.

Mr. Marquez now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the clothing accessories industry are currently being targeted as candidates to eventually commercialize the Fanny-Banny on a worldwide basis.

In June 2013, Mr. Marquez contracted product management services leader Innovation Direct™ to represent the Fanny-Banny to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Fanny-Banny and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231