Innovation Direct™ Contracted to be at Forefront of Licensing Efforts for Robison Specialty Dog Bed Invention

South Miami, FL, December 22, 2013 --( An innovative new product designed to address a common pet need, the Robison Specialty Dog Bed, has been developed by Linda Robison of Ponca City, Oklahoma. The invention's unique design allows it to work equally well as a resting spot for cats, dogs, and other small animals such as ferrets.

The Robison Specialty Dog Bed will be comfortable and enjoyable for the pets that utilize it. It will remain stable and secure wherever it is placed. The product will also be easy to clean and competitively priced, adding to its appeal.

The inventor of the Robison Specialty Dog Bed now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the pet products industry are currently being targeted as candidates to eventually commercialize the Robison Specialty Dog Bed on a worldwide basis.

In August 2013, Mrs. Robison contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Robison Specialty Dog Bed to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Robison Specialty Dog Bed and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231