LRA Worldwide Strategic Partner Shane Green to Chair the North American Conference on Customer Management in Orlando

Horsham, PA, September 26, 2007 --( Noted motivational speaker and training expert Shane Green, a strategic partner of LRA Worldwide, Inc., will serve as the chairman of the 5th Annual North American Conference on Customer Management (NACCM) in Orlando, FL. The conference, which combines presentations from world-class speakers and real-world solutions from leading corporate practitioners, is being held at the Orlando World Center Marriott from September 30 – October 3.

The NACCM is the most prestigious event in the expanding niche of conferences dedicated to customer management, customer experience and customer loyalty. The conference’s reputation has been built on the quality of its speakers – at this year’s event cancer survivor and seven-time Tour de France winner Lance Armstrong, management and service guru Ken Blanchard and best-selling author Chris Anderson (“The Long Tail: Why the Future of Business is Selling Less of More”) are among the notables on the speaking docket. Green, whose pedigree in the service industry was forged as a trainer for the Ritz-Carlton Hotel Company, will get the proceedings underway as chairman with an introductory keynote and serve as the general master of ceremonies throughout the event.

“It is truly an honor to be the chair of an event with this roster of inspiring and interesting presenters,” said Green, who in addition to his work with LRA, runs his own training and speaking company, Shane Green Enterprises. “An event of this nature is only as good as the speakers they have lined up to provide insights into both high-level motivation and tactical execution, and the NACCM is as good as it gets in this regard.”

In addition to the headline speakers, the conference will feature presentations from corporate representatives at Nike, FedEx Corporation and, as well as from LRA clients such as Quest Diagnostics, Hilton Hotels and the Seattle Supersonics.

LRA and Green have teamed on a high-profile “relationship building” training project with the National Basketball Association, touching 24 NBA teams to date. LRA’s booth in the conference exhibit hall will provide an opportunity for conference attendees to interact directly with Green to learn more about the importance of relationship building as the foundation of customer experience and loyalty, as well as the solutions available in the marketplace to drive skill development in this crucial area.

“The work we have done with Shane and the NBA has been very gratifying to all parties,” explained Zach Conen, Vice President of Marketing at LRA. “We’ve helped a number of NBA teams forge stronger relationships with their season ticket holders and drive renewal rates as a result, and the NACCM is a perfect forum to begin to tell this story and apply the toolkit we have developed to other business models and industries.”

In the past year, LRA has played a speaking role at several prominent “customer experience” conferences, including the ESOMAR Leisure 2006 World Research Conference (Rome, Italy), the Conference on Marketing (Las Vegas, NV) and the Achieving Customer Service Excellence Conference (Anaheim, CA). In addition, LRA has delivered its “customer experience” message at several corporate annual meetings, including those for Historic Hotels of America, Toll Brothers, Inc. and Peer Insight. For more information on the North American Conference on Customer management agenda and registration, visit their Web site.

About LRA Worldwide:
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in “operationalizing the brand” – turning brand promise and customer strategy into operational reality. LRA’s CEM practice areas include Customer Experience Strategy Consulting, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.

LRA’s clients include some of the world’s leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels and Casinos, the PGA Tour, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company’s Web site at

LRA Worldwide, Inc.
Zach Conen