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LRA Worldwide, Inc.

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LRA Worldwide, Inc., a leading research, audit and consulting company specializing in Customer Experience Management was named to the American Marketing Association's Honomichl Top 50 earlier this month. LRA made its debut at the 49th spot, one of seven newcomers to the list in 2013. - June 28, 2013
Richard Reilly, Vice President of Account Strategy for LRA Worldwide, Inc., will serve as chairperson for The Customer Experience Summit being held in New Orleans, Louisiana next week. Sponsored by IQPC, this is the fifth year of The Summit, which will take place at the Pan American Life Conference Center... - May 17, 2013
Cobblestone Hotels, the fastest growing new build hotel brand in the United States, has selected LRA Worldwide, Inc. (LRA) as its partner to conduct its brand assurance program. The program will be officially introduced and launched next week at the annual Cobblestone Hotels Conference, to be held April... - April 16, 2013
LRA Worldwide, Inc., the leading provider of customer experience management consulting and research services to the global hospitality industry, recently published the results of its 2012 MICE Performance Indicator (MPI) Study conducted throughout Asia-Pacific. The study, which tested the effectiveness... - March 12, 2013
Rob Rush, President & CEO of LRA Worldwide, Inc., has been invited to visit Ecole hôtelière de Lausanne (EHL) as part of its Distinguished Speaker Series. Rush will address approximately 150 students and faculty members on 13 February, joining a distinguished roster of speakers to participate... - February 05, 2013
Rob Rush, CEO of LRA Worldwide, Inc., and Mike Colbourn, Vice President of Marketing for Stowe Mountain Resort, will co-present a case study at the upcoming Cornell Hospitality Research Summit (CHRS) titled "Transforming Stowe Mountain Resort to the Aspen of the East." - September 26, 2012
LRA Worldwide, Inc., the leading provider of quality assurance measurement services for the global hospitality and travel industries, has named Rick Reilly Vice President of Account Strategy. - June 20, 2012
LRA Worldwide, Inc., the leading provider of Quality and Brand Assurance Audits for the global hospitality and travel industries, recently graduated the 400th consultant from its proprietary training and professional development program, LRA University. The consultant was a member of the LRA University... - June 06, 2012
Marriott International, Inc., one of the world’s largest and most iconic hotel companies, has selected LRA Worldwide, Inc., to provide Quality Assurance audit services for its global portfolio of 12 brands and more than 3,500 hotels in 72 countries and territories. Following six months of program... - February 28, 2012
LRA Worldwide, Inc. (LRA), the leading provider of Quality Assurance audits and Mystery Shopping evaluations for the global hospitality industry, reported significant growth of its unique “Competitive Competencies” benchmarking database in the past year. In 2011 alone, the Competitive Competencies... - February 22, 2012
Vintage Senior Living, a family of vibrant retirement communities in California and Washington, has launched Service Excellence, a comprehensive service program designed to cultivate a sense of belonging and a focus on individual service at each community. As a centerpiece of this effort, Vintage Senior... - December 07, 2011
Rob Rush, President & CEO of LRA Worldwide, Inc., has been invited to the Penn State University School of Hospitality Management as a guest speaker. Rush will address the Colloquium in Hospitality Management class on November 8th, joining a distinguished roster of speakers to address the seminar-style... - November 03, 2011
Langham Hospitality Group has partnered with LRA Worldwide, Inc., to evaluate how well Langham associates connect the guest emotionally with its legendary past, using LRA’s proprietary Emotional Audit framework. - October 25, 2011
1to1 Magazine, one of the leading online publications covering the “customer experience” industry, recently announced its 2011 Customer Champions, a designation bestowed on the most customer-focused executives across a range of industries. Among those honored were two clients of LRA Worldwide, Inc., a leading consulting and research firm in the field of Customer Experience Management. - October 22, 2011
Regal Hotels International, one of the largest hotel operators in Hong Kong, and LRA Worldwide, Inc., have partnered on the development of the “Regal Connection” guest service culture and training. “Regal Connection” combines the definition of a unique Regal brand of guest service... - September 21, 2011
Rob Rush, CEO of LRA Worldwide, Inc., will be spending time on the conference speaking circuit in the Asia-Pacific region in the coming weeks. Rush, who has helped build LRA into the leading provider of “guest experience” consulting, quality assurance evaluations and mystery shopping services... - September 08, 2011
Delta Hotels and Resorts, a leading Canadian hotel chain, and LRA Worldwide, Inc. have launched a customized brand assurance program based on Delta’s “Straight from the Heart” brand promise. The program was designed to measure the performance of each Delta property on both a functional... - August 24, 2011
City Express Hoteles, the fastest growing hotel company in Mexico, has partnered with LRA Worldwide, Inc. on a comprehensive Brand Assurance Audit Program designed to ensure consistency and quality across a rapidly expanding portfolio. The company has 50 hotels in operation and another 18 in the pipeline. - February 11, 2011
Allentown Symphony Hall, the premier performing arts facility in Pennsylvania’s Lehigh Valley and performing home of the Allentown Symphony Orchestra, is utilizing PatronView™ to measure the patron experience. PatronView™, which is administered by LRA Worldwide, is an online survey... - October 26, 2010
Rob Rush, CEO of LRA Worldwide, Inc., will co-present a case study featuring an innovative new loyalty model at the upcoming Cornell Hospitality Research Summit (CHRS). The “Relationship Investment Model” (or RIM) has proven to be a far more effective model for predicting future customer loyalty and spending behavior than many of the traditional methodologies currently in use. Rush and his co-presenter, Cindy Whiteway of iSKY, will present findings from LRA’s sports industry clients. - September 30, 2010
Joie de Vivre Hotels and LRA Worldwide, Inc., have launched an innovative Quality Assurance evaluation initiative across the company’s portfolio of one-of-a-kind boutique hotels and spas. LRA will deploy QA consultants to visit each Joie de Vivre property in the 3rd Quarter of 2010 and will repeat... - September 09, 2010
Preferred Hotel Group™, which provides branding, distribution, sales, marketing and technology support for a global portfolio of best-in-class, independent hotels and resorts, recently selected LRA Worldwide, Inc. as its partner for a comprehensive quality assurance (QA) program. LRA will provide... - June 22, 2010
LRA Worldwide, Inc., a leading provider of Customer Experience Management solutions to the global sports, travel and hospitality industries, has adapted its “Building Relationships” training course for all of the major North American professional sports leagues. The National Hockey League... - June 03, 2010
Rob Rush, CEO of LRA Worldwide, Inc., has long held the point of view that “customer experience” can be a competitive advantage in any industry. Later this month, he will get the opportunity to bring that message to the Assisted Living Federation of America (ALFA) at the organization’s... - May 13, 2010
LRA Worldwide, Inc., a leading provider of guest experience measurement and consulting services for the global hospitality industry, was recently retained by Eurobuilding Hotels Group to help evaluate and enhance the Eurobuilding guest experience. Eurobuilding, a 20-year old company headquartered in... - April 29, 2010
Rob Rush, CEO of LRA Worldwide, Inc., has been invited to speak at the 2010 China Hotel Development and Financing Conference next week in Beijing, China. The conference, to be held at the Crown Plaza Sun Palace from March 24-26, is the leading industry forum to analyze and discuss the latest trends in... - March 16, 2010
LRA Worldwide, Inc., a leading provider of Customer Experience Management research and consulting services to the global sports, entertainment, travel and hospitality industries, has developed PatronView™, an online survey and reporting tool designed to allow public assembly venues to capture critical audience feedback and measure patron satisfaction. - March 11, 2010
LRA Worldwide, Inc., a leader in the growing consulting discipline of Customer Experience Management (CEM), was announced as a winner of a British Airways “Business Opportunities Grant” last week. LRA will receive free airfare to anywhere in the world British Airways flies, as well as a number... - January 27, 2010
Sol Meliá, the 15th-largest hotel chain in the world and the leading Spanish hotel and resort company, has launched a comprehensive brand assurance evaluation program across its global portfolio of hotel and resort brands. To execute the program, Sol Meliá has partnered with LRA Worldwide,... - December 17, 2009
Roxanna Lopez, an Operations Manager in LRA Worldwide’s Quality Assurance Practice, has passed the Tier 1 accreditation exam offered through the Leadership in Energy and Environmental Design (LEED) arm of the U.S. Green Building Council. By passing the exam, Lopez earned her LEED Green Associate... - October 20, 2009
LRA Worldwide, Inc. has introduced its proprietary Emotional Audit™ offering to the lodging industry, providing properties and brands alike with a data-driven view of how the hotel experience makes a guest “feel.” With the industry as a whole seeking to create and promote branded experiences... - July 07, 2009
LRA Worldwide, Inc., a leader in the consulting discipline of Customer Experience Management (CEM), announced Martin Thorson has joined the firm as Managing Director – Sports, Entertainment and Conventions. Thorson brings more than 20 years of venue management, food service and hospitality experience to LRA’s growing client base in the sports and entertainment industries. LRA clients include the NBA, PGA TOUR, ARAMARK, Delaware North Companies and Madison Square Garden. - June 25, 2009
Sofitel Luxury Hotels has selected LRA Worldwide to partner on its global quality assurance and guest experience delivery initiative. Program will leverage LRA's proprietary TouchPoint Manager technology to assist Sofitel with global quality management for the growing brand. - May 13, 2009
Sol Meliá, the 15th-largest hotel chain in the world, has selected LRA Worldwide to assist with the "brand equity" of its Strategic Plan presented to investors in Madrid last year. LRA, a pioneer in the consulting discipline of Customer Experience Management, is working with Sol Meliá to further define each brand offering and how that offering is delivered at the property level. - February 17, 2009
IHG has partnered with LRA Worldwide on a comprehensive quality assurance evaluation program for all of its properties and brands in Europe, the Middle East and Africa. LRA consultants will visit upwards of 650 properties either one or two times annually in order to help IHG deliver the desired guest experience. - January 28, 2009
Jeff Gurtman, a highly-regarded thought leader in the mystery shopping industry, will address the attendees at the International Association of Service Evaluators (IASE) Annual Conference this Thursday, October 23 at the Union League in Philadelphia, PA. Gurtman is an Account Director with LRA Worldwide,... - October 20, 2008
Destination Hotels & Resorts, a leader in the management of independent high-end hotel, resort and residential properties, has partnered with LRA Worldwide, Inc. to develop a unique guest experience diagnostic program for its portfolio. LRA will send consultants to every Destination property to assess... - September 18, 2008
FJC Security Services Inc., the largest private security firm in the tri-state area, has partnered with LRA Worldwide, Inc. to enhance performance and service levels among its 4,000 agents deployed throughout greater New York, New Jersey and Connecticut. LRA and FJC are designing rigorous training and... - July 29, 2008
LRA Worldwide, Inc., a leading provider of research and consulting services in the emerging discipline of Customer Experience Management (CEM), has announced the hiring of Kevin Conley to support its growing Research Practice. Conley bring more than 15 years of experience in market research, consulting... - July 21, 2008
aloft Hotels, the new lifestyle brand offering from Starwood Hotels & Resorts, has selected LRA Worldwide, Inc. to design and deploy its brand assurance evaluation program. This selection represents an extension of the partnership between LRA and Starwood; LRA currently conducts the global brand... - July 16, 2008
K Hotels, the exclusive collection of some of the world’s finest boutique hotels, has partnered with LRA Worldwide, Inc. to create a Quality Assurance evaluation program as a service for its membership. - April 18, 2008
Shell Vacations Club (SVC), a leader in the development, sales and operation of high-end vacation ownership properties throughout North America, has selected LRA Worldwide to help measure and enhance the SVC prospect experience. LRA will build a mystery shopping program designed to measure the performance... - February 27, 2008
LRA Worldwide, Inc., a leader in the consulting discipline of Customer Experience Management (CEM), added Jeff Ganis to its research practice as a Senior Research Consultant. Ganis brings more than 15 years of experience in market research and consulting to LRA; his immediate responsibilities are in... - February 12, 2008
LRA Worldwide, Inc., a leader in the consulting discipline of Customer Experience Management (CEM), announced Rick Reilly has joined the firm as an Account Director. Reilly brings a unique combination of skills in customer experience management and luxury hospitality operations and previously worked at Digitas and Four Seasons Hotel Boston. - January 17, 2008
Rob Rush, a leader in the rapidly-growing consulting discipline of Customer Experience Management (CEM), will speak to the leadership of Troon Golf on how best to “Take Great Customer Experiences to the Bank” at the 10th Troon Golf Annual Management Conference next week in Scottsdale, Arizona. - January 10, 2008
Warwick International Hotels (WIH), a leading provider of luxury hotel accommodations in more than 40 select cities throughout the world, has partnered with LRA Worldwide, Inc. to evaluate the guest experience at its five North American properties. The program is designed to assess the Warwick guest... - January 03, 2008
LRA Worldwide, Inc., one of the leaders in the rapidly-growing field of Customer Experience Management, recently participated in a study titled “Customer Experience (cX) Design for Services.” Sponsored by Peer Insight LLC, the multi-phased study brought together thought leaders in customer... - December 19, 2007
American Executive Centers (AEC), the leader in high-end executive office space in Philadelphia and its suburbs, has partnered with LRA Worldwide, Inc. to develop solutions to better meet their client-tenant’s ever-evolving service requirements. AEC has distinguished itself in the marketplace by... - December 10, 2007
The Kessler Collection, the luxury boutique hotel portfolio owned by hotelier Richard C. Kessler, has partnered with LRA Worldwide, Inc. on a unique quality assurance audit program designed to measure how willing and able Kessler associates are to go above and beyond the expected to “wow”... - October 19, 2007
LRA Senior Consultant Gary Tan will serve as an expert panelist at the 3rd Annual ASIA Connect Forum in Singapore. The event is being held at the M Hotel Singapore on Friday, October 5, 2007. Tan’s panel, titled “Hospitality Rating Systems & Quality Assurance Standards,” is part... - September 26, 2007
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