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Philadelphia Artists and Entrepreneurs to Host Masquerade Ball to Benefit Heart Disease, in February

Uber Joins Luis Marrero, founder, Voices in Power, and a host of Local Entrepreneurs to Host Inaugural Masquerade Ball Valentine’s Day Weekend, to benefit Heart Disease Research.

Philadelphia, PA, January 10, 2014 --( On Saturday, February 15, 2014, from 9:00 pm to 2:00 am, Luis Marrero, founder, Voices in Power, will host the art troupes’ inaugural masquerade ball, entitled Forbidden Fruit, wherein more than 200 guests are expected to attend, to raise funds for heart disease research, which will be donated to Women Heart, and to support local artists and entrepreneurs, here. The ball, which is sponsored by half-a-dozen local brands, and Uber, a worldwide private-care service, will feature complimentary food and wine, from 9 pm to 11 pm. In addition, custom artwork, custom masks, gifts and gift certificates from brands and businesses, are also part of ticket packages, in an attempt to promote communal support of the arts, philanthropy and entrepreneurialism, here. More information is available online, at

February is national Heart Disease Awareness month, and according to 2010 research done by the American Heart Association, heart disease is the leading cause of death for women, in this country, especially African-American and Latino women. In Philadelphia, according to a 2010 study done by the Public Health Management Corporation (PMHC), Philadelphia County had the highest prevalence of heart disease and hypertension of any county, in the nation.

“Forbidden Fruit is a representation of what our peers have been able to accomplish as a generation, in regard to the arts, philanthropy and business, but aren’t ‘suppose’ to have or enjoy at their age or economic background,” said, Marrero. “For me, Philadelphia is a hot-bed for creative, enterprising and hard-working young men and women, who are chasing freedom, and want to develop their community, as well. Forbidden Fruit is a celebration of them and their efforts.”

As an added bonus to the event, Uber, which is located in 25 countries, and 32 cities in the United States and Canada, has partnered with the organizers of Forbidden Fruit to provide complimentary private-car service, up to $20, to attendees, to and/or from the event, if they register online using the event’s special promotional code.

To date, local participating brands and business include AnaSa Day Spa, a Philadelphia-based holistic spa; Art Sisters, a collective of three Philadelphia-based female artists; AtelierlaureA, a Florida-based painter; Black Caviar, a Philadelphia-based women’s clothing boutique; Chef Christina McCoy, a Philadelphia-based chef who currently works for one of the region’s largest catering companies; Common Ground Management, a lifestyle management company, based in Philadelphia; and Whimsicle, a Philadelphia-based popsicle company that only uses all-natural fruits.

Women Heart is a non-profit organization whose mission is to improve the health and quality of life of women living with or at risk of heart disease, and to advocate for their benefit. Through its values, Women Heart is committed to serving the needs of women diagnosed with heart disease; empowering women through education, support and training to control their heart health; equality and inclusiveness of service; collaborating with other organizations to facilitate heart health education; and providing high-quality services.

About Voices in Power
Voices in Power is an art troupe that was founded by Marrero three years ago, in South Jersey. The Philadelphia-native’s goal was to create a platform for the region’s youth and young adults to express themselves through their passions, i.e. spoken word, painting, music, photography or small business endeavors.
Since its inception, V.I.P. has grown to become a weekly event, in Philadelphia and in Camden, alternating Sundays, throughout the month.

Once V.I.P. moved to Philadelphia, it expanded in its mission from an open-mic program, to become an organization that stimulates creative writing through positive life lessons in the community.

About Luis Marrero
Luis A. Marrero is a Philadelphia native, spoken word performer, event host, motivational speaker and model.

In 2011, he organized his own open-mic event, Voices in Power, at the Barnes and Noble in Deptford, NJ called. VIP soon outgrew the venue in Deptford, prompting him to move the show to Philadelphia’s HeadHouse Lounge, on 122 Lombard St., near South St.

Since then, Marrero has grown V.I.P from a monthly show, to a weekly showcase, in Philadelphia and South Jersey, and his personal brand has expanded from performer, to a highly sought after host, speaker and model, for various fashion lines, here.
Contact Information
Common Ground Management, LLC
Dominique Landry

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