Zee Cine Awards 2014 Chooses Lux Cozi as Its Title Sponsor
Lux Cozi has been chosen as the title sponsor of the 14th edition of Zee Cine Awards. The declaration came during a press conference held at Mumbai’s J W Marriott attended by Mr. Ashok Kumar Todi, Ms. Priyanka Todi, Mr. Shah Rukh Khan and Mr. Punit Goenka. The event will take place in Mumbai on February 8, 2014 and Shah Rukh Khan will give a special performance during the awards.
Zee Cine Awards, the world’s biggest viewers’ choice award, has created a global footprint for the Indian film industry in places like Macau, Singapore, London, Mauritius and Dubai. “Zee Cine Awards is a force to reckon with in Bollywood. Both Zee and Lux are powerful brands and we are confident that our association will mutually benefit both parties,” said Ms. Priyanka Todi.
Zee Cine Awards began its journey in 1998 and honors the best contributions made by individuals to films in the previous year. The mega event sees a gathering of galaxy of superstars and the most-talented personalities from the film fraternity. Zee Cine Awards 2014 will reach over 700 million viewers across 168 countries.