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ACTAsia for Animals

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First Cruelty-Free Fashion Show Ever in China

The "Voices of China" say No to the growing fur industry and Yes to fashion that shows compassion for animals.

Beijing, China, January 15, 2014 --( As part of its NO Fur China campaign, international animal welfare charity ACTAsia for Animals held the first ever cruelty-free fashion show in Beijing yesterday. With the latest looks from American and Chinese designers, the organizers are showing the Chinese public that a fur-free lifestyle is beautiful, feasible and compassionate. With live performances of singers from the highly popular singing contest ’The Voice of China’, they reached out to the younger audience.

Pei F. Su, founder and CEO of ACTAsia, explains: “This show is the next step in our efforts to raise public awareness in China about the tremendous suffering of animals in the fur industry. China is not only the largest fur-producing country in the world, but also the largest consumer of fur. We are especially targeting the younger generation, just as the fur sellers do. We not only want to make them aware of the atrocities behind their fur products, but want to show an alternative, more compassionate lifestyle.”

This concept is resonating in China. Many of the catwalk models at the show were winners of national model competitions and participated voluntarily, just as the competitors from ‘The Voice of China’ who sang live during the show. Liu Ya Ting, last year’s runner-up of ‘The Voice’ stated that she is proud to be part of this fur-free life movement and urges all her fans to join.

The food served at the show was all vegan fare (sponsored by VegFund), and the cosmetics used by the models (sponsored by LUSH) were not tested on animals.

US designer John Bartlett, who also collaborates with the Humane Society of the United States on their fur free campaign, stated, “I hope that through this fashion show, more individuals and fashion designers understand the animal welfare and eco-friendly concept.”

The fashion show was attended by more than a hundred guests from the arts and entertainment fields, as well as from non-profit organisations in the UK, the US, Korea, China, Taiwan and Hong Kong. Major media reporters in Beijing covered this first-of-its kind event.

The Cruelty-Free Fashion Show is also supported by the International Fur Free Alliance. Their chairman Joh Vinding wrote a congratulatory message:
"Fashion can be a perfect playground for human creativity and expression. But keeping wild animals in cages and killing them for their fur seems the exact opposite. It's fantastic to see the great interest in kind fur free fashion. I wish to congratulate everyone participating in China's first fur free fashion show. I hope this trend will lead more people to be aware that fur fashion costs animals their lives and that companies can help by becoming fur free retailers. Events such as this give us real hope that we can achieve a more harmonious society which respects the welfare of animals.

ACTAsia for Animals is a UK based charity, with representation in China, Singapore, The Netherlands and the USA. Since its founding in 2006, ACTAsia has worked on:
- Empowering local animal welfare groups in China through training and jointly campaigning against animal cruelty.
- Raising awareness about the growing fur industry in China. ACTAsia’s NO Fur campaign has grown into the biggest anti-fur movement in China; last year over sixty demonstrations were held in sixteen provinces.
- Developing ‘Caring for Life’, a Humane Education programme that teaches children respect for animals, humans and the environment. The programme is currently included in the curriculum of 23 public schools in five Chinese cities.

Notes to the editor:
For more information and/or pictures please contact Nel van Amerongen +6583323734 (outside China) or Pei F. Su +1313 202 9210 (in China).
Contact Information
Nel van Amerongen

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